A conjoint analysis of circular economy value propositions for consumers: Using “washing machines in Stockholm” as a case study

Lieder, Michael; Asif, Farazee Mohammad Abdullah; Rashid, Amir; Mihelič, Aleš; Kotnik, Simon

doi:10.1016/j.jclepro.2017.10.147

Cited by 62 publications

(29 citation statements)

References 22 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Even though this challenge is recurrent in the remanufacturing literature, in CE this challenge assumes a specific relevance, since user involvement plays a major role (Xue et al 2010), especially under the 'enablers' building block. In CE, customers' needs must be integrated in the business enterprise (Lieder et al 2018).…”

Section: Users' Behaviourmentioning

confidence: 99%

“…Appropriate take-back incentives, such as the use of a deposit-refund scheme, reduce return flows uncertainties (Wojanowski, Verter, and Boyaci 2007). Communication and awareness generation of CE for both companies and users should come into play, to overcome cultural and willingness to pay challenges (Densley Tingley, Cooper, and Cullen 2017;Lieder et al 2018). In this regard, eco-labelling and certifications are exemplar normative interventions to generate such awareness and willingness to pay (Masi, Day, and Godsell 2017).…”

Section: Levers To Overcome the Challengesmentioning

confidence: 99%

See 1 more Smart Citation

Challenges in supply chain redesign for the Circular Economy: a literature review and a multiple case study

Bressanelli

Perona

Saccani

2018

International Journal of Production Research

318

184

View full text Add to dashboard Cite

Despite companies face several challenges when redesigning their supply chain for the Circular Economy, the literature lacks a systematisation of such challenges and of the ways to overcome them. Through a systematic literature review, this paper identifies and systematises 24 challenges that may hamper a supply chain redesign for the Circular Economy. Sixteen among these challenges are well known from research in related topics. On the contrary, the remaining eight are relatively new or take a different relevance within the Circular Economy context. A multiple case study in the household appliance supply chain is carried out, to explore how these challenges appear in practice and how companies may tackle them. The cases analysed involve actors at different supply chain levels, and findings suggest that a great degree of vertical integration by one actor in the supply chain is not a necessary condition for Circular Economy implementation. The empirical study, in conjunction with the literature analysis, leads to the development of a framework linking the challenges to specific levers that companies may pursue to overcome them. The framework can be seen as a reference for managers undertaking the path towards Circular Economy.

show abstract

Section: Users' Behaviourmentioning

confidence: 99%

Section: Levers To Overcome the Challengesmentioning

confidence: 99%

Challenges in supply chain redesign for the Circular Economy: a literature review and a multiple case study

Bressanelli

Perona

Saccani

2018

International Journal of Production Research

318

184

View full text Add to dashboard Cite

show abstract

“…the light bulbs, the elevator) and clients pay for the services provided by those products (e.g. light, vertical movement, interior design), including use, monitoring and maintenance (Schulte, 2013;Lewandowski, 2016;Lieder et al, 2018). This kind of disruptive thinking has already been embraced by firms such as Philips [1], Mitsubishi Elevators [2], Alstom[3], Rolls-Royce[4], Desso (carpet lease) [5], Desko (office furniture lease) [6], Grundfos (pump supplier for heating, air conditioning, irrigation and water treatment) and others [7], This is supposed to benefit all Figure 1.…”

Section: Use Instead Of Ownershipmentioning

confidence: 99%

Circular economy and real estate: the legal (im)possibilities of operational lease

Ploeger

Prins

Straub

et al. 2019

View full text Add to dashboard Cite

Purpose A paradigm in circular economy (CE) is that suppliers retain ownership of their products and materials, and that the users “only” pay for services. In many legal systems, however, elements incorporated in a building are considered to be fixtures, and therefore legally part of the building. This means that ensuring multi-cyclic behaviour of individual building elements (e.g. the facade or a window) is not so evident. This paper explores, from the perspective of Dutch law, how to secure the ownership of the supplier or to find alternatives within the existing system of property law. Design/methodology/approach The authors performed a literature review of both CE and (Dutch) property law. The results of these reviews are discussed and illustrated by legal case studies. Findings The options principally advocated within CE to retain ownership of building parts leave legal uncertainties and do not offer a solid basis for the development of circular business models, especially considering immovables and fixtures. For these categories, buy-back and take-back contracts, and models for reuse and recycling seem more promising. Research limitations/implications The research is limited to a literature review. Although the legal principles discussed in this paper are valid for both civil and common law systems, and similar findings might, therefore, be expected internationally, this study focused on the specific Dutch legal context. Comparative legal research and research of best practices in the building industry is needed to test the applicability of the findings in an international context. Practical implications Following the findings, CE initiatives within real estate and the construction industry should focus on alternative implementations of the operational lease concept, taking into account CE’s ambitions to reduce the extraction of raw materials. Originality/value At the moment the challenges that property law poses CE, real estate and operational lease are hardly discussed within the literature. This paper explores this gap.

show abstract

“…Moreover, the scarce studies available on consumer acceptance of circular products show that consumers are concerned about the quality and reliability of reused goods (Bundgaard & Huulgaard, 2019) and display low trust in such circular offers, even if environmental benefits are evident (Kuah & Wang, 2020). On the other hand, Lieder et al (2018) found consumer interest in circular offers based on access rather than ownership. The authors elicited willingness to pay through a classic conjoint analysis comparing the utility of ownership versus renting at different environmental friendliness levels (reduction in CO 2 emissions) and prices.…”

Section: Introductionmentioning

confidence: 99%

“…The case in point was washing machines. Lieder, Asif, Rashid, Mihelič, and Kotnik (2018) found that the information on remanufacturing and on reduction in CO 2 emissions potential strongly affected participants' stated preferences towards purchasing the most environmental‐conscious option. Among the above‐mentioned scenarios the most likely choice turned out to be a remanufactured washing machine with the lowest CO 2 emissions in a pay‐per‐wash scheme.…”

Section: Introductionmentioning

confidence: 99%

Determinants of consumer demand for circular economy products. A case for reuse and remanufacturing for sustainable development

2020

View full text Add to dashboard Cite

We investigate determinants of consumer demand for circular (reused and remanufactured) products. Based on exploratory choice‐based conjoint experiments with a sample of 800 adults in the United Kingdom, we examine two types of premium segment electronic appliances: a mobile phone and a robot vacuum cleaner. We find that consumers prefer partly circulated products over fully or not at all circulated products and that circular products can likely successfully enter the existing market at the retail price of a new product. Interestingly, circular products compete for market share primarily with new products, leaving the market share of second‐hand options less affected. The results show a promising path for firms considering a transition to circular business models.

show abstract

A conjoint analysis of circular economy value propositions for consumers: Using “washing machines in Stockholm” as a case study

Cited by 62 publications

References 22 publications

Challenges in supply chain redesign for the Circular Economy: a literature review and a multiple case study

Challenges in supply chain redesign for the Circular Economy: a literature review and a multiple case study

Circular economy and real estate: the legal (im)possibilities of operational lease

Determinants of consumer demand for circular economy products. A case for reuse and remanufacturing for sustainable development

Contact Info

Product

Resources

About