A conceptual model of perceived customer value in e‐commerce: A preliminary investigation

Chen, Zhan; Dubinsky, Alan J.

doi:10.1002/mar.10076

Cited by 781 publications

(554 citation statements)

References 65 publications

(120 reference statements)

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“…Past studies have often considered perceived risk to be an antecedent of perceived value [16,43]. Research by Agarwal and Teas (2001) [44] showed that the perceived risk plays an important role in forming consumers' perceptions of value.…”

Section: Relationship Between Perceived Risk and Valuementioning

confidence: 99%

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

2017

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Abstract:In recent years, increasing concerns regarding the energy costs and environmental effects of urban motorcycle use have spurred the development of hydrogen-electric motorcycles in Taiwan. Although gasoline-powered motorcycles produce substantial amounts of exhaust and noise pollution, hydrogen-electric motorcycles are highly energy-efficient, relatively quiet, and produce zero emissions, features that suggest their great potential to reduce the problems currently associated with the use of motorcycles in city environments. This study identified the significant external variables that affect consumers' purchase intentions toward using hydrogen-electric motorcycles. A questionnaire method was employed with a total of 300 questionnaires distributed and 233 usable questionnaires returned, yielding a 78% overall response rate. Structural equation modeling (SEM) was applied to test the research hypothesis. The research concluded that (1) product knowledge positively influenced purchase intentions but negatively affected the perceived risk; (2) perceived quality via hydrogen-electric motorcycles positively influenced the perceived value but negatively affected the perceived risk; (3) perceived risk negatively affected the perceived value; and (4) the perceived value positively affected purchase intentions. This study can be used as a reference for motorcycle manufacturers when planning their marketing strategies.

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Section: Relationship Between Perceived Risk and Valuementioning

confidence: 99%

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

2017

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“…Engel, Blackwell and Miniard (2001) considered that perceived value indicates the difference between the time, money, physical strength, and other resources that consumers pay for a product as well as the benefits that the consumers obtain. Chen and Dubinsky (2003) addressed that perceived value results from the sum of trade cost as well as the value of expected benefits or loss. According to Ravald and Gronroos (1996), the concept of consumer value has become a differentiation tool and one of the critical factors to maintain corporate predominance in competition.…”

Section: Literature Review Product Design Featuresmentioning

confidence: 99%

The investigation into the influence of the features of furniture product design on consumers’ perceived value by fuzzy semantics

Lee

2014

SAJBM

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This study employed fuzzy theory to investigate the influence of the features of furniture product design on the fuzzy semantics of Taiwanese consumers' perceived value in new product design and development in hopes of providing product designers or developers with a reference to new product design and development. Furniture designers or manufacturers can use u(x), the fuzzy membership function value of the model for investigating the fuzzy semantic relation between the features of furniture product design and consumers' perceived value, to evaluate the fuzzy semantics of consumers' perceived value, and they can also employ the fuzzy semantic mean equation, namely = ∑ ( + 2 + ) /4 , to transform the research data into fuzzy semantics.In this study, all the consumers agreed that the features of furniture product design were significantly correlated to the fuzzy semantics of consumers' perceived value. In terms of the fuzzy semantics of the perceived value, the consumers with different genders, ages, education backgrounds, and incomes had different opinions about the features of furniture product design, and there were significant differences between the variables. In short, this study is helpful to understand consumers' demand for products as well as the development of consumer-oriented products, enhance their purchase intention, and improve corporate performance and market competitiveness.*To whom all correspondence should be addressed. Research background and motivesDue to consumers rapidly changed demand in the environment full of drastic competition, so consumers' demand and the value of furniture products were very important to enterprises when they were performing furniture product design, development, and marketing. Adner and Levinthal (2001) mentioned that product development becomes a way of maintaining product value. Zedtwitz and Gassmannb (2002) stated that products enterprises with an important R&D department are either in a strong dominant design position in its main technologies or their principal market is helpful to fit consumer's demand and satisfaction. They also pointed out that technologyoriented R&D product development departments will be employed to develop new products. Product market and consumer's demand will influence research, technology, and product development. Hence, Zedtwitz's and Gassmannb's study is to focus on how technology-oriented R&D product development departments to transform marketing-oriented in order to fit consumer's demand and consumers' perceived value. Therefore, contemporary enterprises should change concepts of their technology-oriented product development concepts into marketing-oriented product development concepts. Enterprises should understand consumers' preference and demand for furniture products as well as the methods for customer-based and market-based product development. Since new product development and design are closely related to consumers' behavior, enterprises should increase consumers' purchase intention by enhancing their perceived value of produc...

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“…Some authors have studied value in the context before the purchase (Chen, Dubinsky 2003;Monroe 1990), during the purchase (Holbrook 1999;McDougall, Levesque 2000;Ulaga, Chacour 2001) and at different times during the purchase decision process ( Van der Haar et al 2001;Woodruff 1997). This phenomenon reflects the dynamic nature of the concept (Sánchez, Iniesta 2006).…”

Section: Perceived Value (Pv)mentioning

confidence: 99%

The Cycle of Customer Value: A Model Integrating Customer and Firm Perspectives

Martelo-Landroguez

Castro

Cepeda‐Carrión

2014

Journal of Business Economics and Management

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Abstract. The aim of this paper is to contribute to the strategic management literature by identifying a relationship between customer value seen from the customer perspective and customer value seen from the firm perspective, and how this relationship might affect the value created for the customer. We propose that such a relationship exists, and attempt to create an integrated view of customer value. We have not found any papers that focus on the relationship between these two perspectives of customer value, and our aim is to bridge this gap in the literature. Our proposed model shows that what really creates value is the relationship between customer value from the customer's point of view and customer value from the firm's point of view.

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A conceptual model of perceived customer value in e‐commerce: A preliminary investigation

Cited by 781 publications

References 65 publications

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

Determinants of Consumers’ Purchasing Intentions for the Hydrogen-Electric Motorcycle

The investigation into the influence of the features of furniture product design on consumers’ perceived value by fuzzy semantics

The Cycle of Customer Value: A Model Integrating Customer and Firm Perspectives

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