Abstract-The World Wide Web has become one of the most useful information resource used for information retrievals and knowledge discoveries. However, Information on Web continues to expand in size and complexity. Making the retrieval of the required web page on the web, efficiently and effectively, is a challenge. Web structure mining plays an effective role in finding or extracting the relevant information. In this paper we proposed a new algorithm, the Simplified Weighted Page Content Rank (SWPCR) for page rank, based on combination of two classes of Web mining "Web structure mining" and "Web content mining". This algorithm will be an enhancement to the well-known Page Rank algorithm by adding to this algorithm a content weight factor (CWF) to retrieve more relevant page.Index Terms-Web mining, PageRank, weighted PageRank, simplified weighted page content rank.