Insomnia is defined as difficulty initiating or maintaining sleep, or non-restorative sleep despite adequate opportunities to sleep, with daytime consequences of poor sleep the following day (Buysse, 2013). Sleep deprivation is associated with impaired social and occupational functioning, poor quality of life, and increased mortality (Bertisch et al., 2018; Javaheri & Redline, 2017). Furthermore, insufficient sleep can result in increased healthcare utilisation and substantial economic losses (Hossain & Shapiro, 2002). A Canadian study conducted in Quebec estimated that the annual per-person insomnia-related costs averaged at $5,010 for individuals with insomnia syndrome, with costs related to lost productivity comprising the largest proportion (76%) of all costs (Daley, Morin, LeBlanc, Grégoire, & Savard, 2009). Wickwire, Shaya, & Scharf (2016) calculated the total cost of insomnia considering both direct and indirect costs, such as reduced work efficiency, increased healthcare utilisation and increased accident risk, and concluded that the total cost was more than $100 billion US dollars per year. RAND quantified the economic costs of insufficient sleep across five different OECD countries (Canada, USA, UK, Germany and Japan) using a bespoke macroeconomic model, and estimated the economic burden of insomnia at $680 billion per year (Hafner, Stepanek, Taylor, Troxel, & van Stolk, 2017). Evidence-based treatment options for insomnia are categorised into pharmacological and non-pharmacological interventions.