A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms

Patanasiri, Attasit; Krairit, Donyaprueth

doi:10.1007/s11036-018-1139-3

Cited by 20 publications

(17 citation statements)

References 24 publications

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“…This is in line with a previous research conducted by Wang & Wang (2012) which stated that the quality of information transparency that has been felt by consumers through testimonials creates consumer curiosity and thus they are motivated to make purchases of these products or services. Patanasiri and Krairit (2019) also concluded that there was a significant influence between curiosity and purchase intention on their research results. Based on these data, the following hypothesis is formulated: H2: Curiosity has a significant effect on Purchase Intention…”

Section: Relationship Between Curiosity and Purchase Intentionmentioning

confidence: 93%

“…The results of this study also support the results of previous research by Nunthiphatprueksa & Suntrayuth (2018) in the context of tourism which stated that there is a significant relationship between curiosity and interest in tourists to visiting tourist destinations. In addition, Patanasiri and Krairit (2019) stated that there is a significant relationship between Curiosity and Purchase Intention. The results of these studies explained that the affective condition formed in a person through the received stimulus affects the consumer's psychology which then affects the consumer's buying interest.…”

Section: Conclusion and Suggestions Effect Of Information Transparency On Curiositymentioning

confidence: 99%

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Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

Kenang

Alesandro

Putra

2021

Primanomics : Jurnal Ekonomi & Bisnis

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This study uses S-O-R theory to determine the effect of Information Transparency and Curiosity on the Purchase Intention of the Comme business. This research is a quantitative research. Primary data is collected using questionnaires. The sampling technique uses purposive sampling with a total of 100 respondents. The results showed that Information Transparency has a significant effect on Curiosity and Curiosity has a significant effect on Purchase Intention. Based on the results of this study, the Comme business is expected to be able to consider the quality and quantity of information shared on Instagram which can affect consumer affection such as curiosity and thus increase consumer purchase interest

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Section: Relationship Between Curiosity and Purchase Intentionmentioning

confidence: 93%

Section: Conclusion and Suggestions Effect Of Information Transparency On Curiositymentioning

confidence: 99%

Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

Kenang

Alesandro

Putra

2021

Primanomics : Jurnal Ekonomi & Bisnis

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“…Consumption emotion, which refers to the feeling that occurred during or after consuming a product or service that is classified as a positive emotion and negative emotion, will also be used herein as a determinant to understand how the product attributes of the music streaming industry may increase consumer satisfaction which may, in turn, leads to purchase intention of music streaming services. Similar to most of the studies in marketing and consumer behavior fields that widely adapted theories from the psychology field, the S-O-R theory also has been applied widely in many consumer behavior studies, including e-commerce (Jiang et al, 2010;Patanasiri & Krairit, 2019;Wu et al, 2008), retail (Chang et al, 2011;Thang & Tan, 2003), restaurants (Jang & Namkung, 2009;Namkung & Jang, 2010), social media (Carlson et al, 2018;Grace et al, 2015), high-technology devices (Lee et al, 2011), tourism (Lee, 2014), and Internet website (Hsu et al, 2012;Jiang et al, 2010). The objectives of this study are formulated to investigate consumer behavior specifically in the market of Indonesia.…”

Section: Contemporary Management Research 159mentioning

confidence: 99%

“…Bagozzi (1986) adds that under the S-O-R theory, an organization works as a cognitive process that connects the environmental stimuli and reactions of a person. The S-O-R theory was created subsequently to better explain the process of consumer decisions at the level of individuals, groups and organizations (Patanasiri & Krairit, 2019).…”

Section: S-o-r Theorymentioning

confidence: 99%

“…These features all contribute to the success of product marketing (Keightley, 2010;Meyers-Levy & Tybout, 1989;Park et al, 2018). In retailer studies, a stimulus can be categorized as either a physical or social environment (Jiang et al, 2010;Patanasiri & Krairit, 2019). A stimulus may also be manifested in many forms, such as the appearance of products, the atmosphere of the store, or the salesperson's availability (Jacoby, 2002).…”

Section: S-o-r Theorymentioning

confidence: 99%

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Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase

Hsu¹,

Raj²,

Sandy

2021

CMR

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The present study analyzes consumers perceptions of music streaming and how such perceptions might influence customers brand loyalty and purchase intent. The competitive advantages of music streaming, widely known for its cost-saving measures, ease of use, and worldwide accessibility, are carefully reviewed herein. The S-O-R Theory commonly employed in psychology studies is applied in this study to explain the relationship between the product characteristics of streaming music (e.g., price, content quality, functionality, convenience, and design) and consumer behavior as seen by consumption emotions. This relationship is viewed as either positive or negative in consumer satisfaction and purchase intention. The data were collected through an online web-based survey questionnaire. One thousand seven (1007) subjects from Indonesia completed the survey. The Structured Equation Modeling (SEM) was used to examine the relationship among product attributes, consumer satisfaction, and purchase intention. Our study findings revealed a strong association between emotion and particular product characteristics, whereby a positive emotion exists across all product characteristics in music streaming services. The design variable is the most popular function of all music streaming services product attributes. Our findings suggest that either positive or negative emotions may predict the functionality constructions in comparison with previous research results. On the other hand, the findings of the present study suggest that only positive emotions can influence the satisfaction level of consumers and, in turn, affect the consumers purchasing intent

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A meta‐analysis on peer‐to‐peer accommodation adoption

Ashaduzzaman,

Weaven,

Ross

et al. 2023

Psychology and Marketing

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Peer‐to‐peer‐accommodation, a sharing economy‐based business model, enables using unutilized houses, apartments, and rooms of individuals to provide shared accommodation to tourists and travelers. On account of the importance of peer‐to‐peer accommodation, many studies have been conducted on factors/stimuli driving peer‐to‐peer accommodation adoption; however, findings remain inconsistent and fragmented. Accordingly, using the stimulus‐organism‐response model, this meta‐analysis provides generalized findings on determinants driving peer‐to‐peer accommodation adoption. Our meta‐analysis shows that stimuli (service characteristics, psychological aspects, social aspects, and technological aspects) drive the organism (perceived service quality) which in turn drives peer‐to‐peer accommodation adoption. Further, our moderation analysis shows that the relationship between these stimuli and the organism, and the relationship between the organism and peer‐to‐peer accommodation adoption, vary depending on four moderators: sample type, country of study, survey administration method, and sample size. Overall, this study contributes to the stimulus‐organism‐response theory by extending it to the meta‐analytical approach and suggesting a new organism for inclusion in the original stimulus‐organism‐response model. This meta‐analysis also contributes to the peer‐to‐peer accommodation and sharing economy literature and provides practical recommendations for accommodation platform providers and their listed houses to develop marketing strategy and policy.

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A Comparative Study of Consumers’ Purchase Intention on Different Internet Platforms

Cited by 20 publications

References 24 publications

Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

Elaboration Of Sor Paradigm Using Information Transparency And Curiosity Variables Approach To Purchase Intention

Music streaming characteristics and emotional consumption as determinants of consumer satisfactions and intention to purchase

A meta‐analysis on peer‐to‐peer accommodation adoption

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