A comparative analysis of Serbian national culture and national cultures of some European countries by GLOBE project approach

Abstract

Many scholars have been interested in grouping countries into similar clusters based on different criteria including geographic proximity, mass migrations, and ethnic social capital and religious and linguistic commonality. Clustering of societies is beneficial for many reasons and the GLOBE project method of clustering is of special importance from the intercultural management point of view. The results of the GLOBE project were based on the data collected from samples which consisted of middle managers. In this paper, we used the GLOBE project approach to clustering process because of its importance from the point of view of international business cooperation. Namely, it is well known that national culture strongly influences organizational culture and that the business performances are much better when national and organizational cultures fit well. Our cluster consists of Serbia and the Eastern European cluster without Georgia, Kazakhstan and Albania, since the rest of the Eastern European cluster has many common historical connections with Serbia including the fact that they belonged to the former Eastern Bloc (the Communist Bloc) or they were under the occupation of the Ottoman Empire during a long period.

Tourism entrepreneurship and industrial restructuring: Globe national and organizational culture dimensions

“…It should be borne in mind that the contemporary Serbian population is not culturally homogeneous, and that we focused on the subculture of the town of Lazarevac in Serbia. Nevertheless, as it can be seen from Figure 1, the results from this study match well with a previous study on GLOBE culture dimensions in Serbia (Nedeljković et al, 2018), particularly in the case of "as is" perception.…”

“…Ratings go from 1 (for the perception of the low value of the corresponding culture dimension) to 7 (for the perception of a high value of the corresponding culture dimension). The questionnaire was previously validated (translated/back-translated and validated) and applied in two previous studies (Nedeljković et al, 2018;Vukonjanski et al, 2012).…”

“…This is an area in which industrial restructuring has involved an increasing focus on tourism, and the service sector more generally. To the best of our knowledge, only two previous studies have employed the GLOBE culture dimensions in Serbia (Nedeljković, Vukonjanski, Nikolić, Hadžić, & Šljukić, 2018;Vukonjanski, Nikolic, Hadézic, Terek, & Nedeljkovic, 2012), which points to the significance of our continuous efforts in this research area.…”

Influence of National Culture in Companies with Different Ownership on Employees’ CSR Perception in a Developing Country: The Case of Serbia

“…The GLOBE project under which a study using a sample of 17,730 middle managers from 951 organizations of 62 countries was conducted [19] was a significant point in the development of Hofstede's doctrine. The GLOBE project relies strongly upon Hofstede's work-it clarifies some unclear points and thus improves the understanding and perception of national culture [22].…”

“…In collectivistic societies, individuals prioritize a group's goals and success over their interests [23]. In the GLOBE project, two aspects of collectivism are measured: institutional collectivism representing the degree to which collective distribution of resources and collective action are rewarded and in-group collectivism representing a degree of expression of pride, loyalty, and cohesiveness in groups [22].…”