A comparative analysis of Japanese and U.S. attitudes toward direct marketing

Maynard, Michael L.; Taylor, Charles R.

doi:10.1002/(sici)1522-7138(199624)10:1<34::aid-dir3>3.0.co;2-0

Cited by 22 publications

(19 citation statements)

References 5 publications

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“…Attitudes about privacy concern have been researched internationally which indicate that information privacy is an important concern to many Internet users (for example, Nowak & Phelps 1992;Eddy, Stone and Stone-Romero, 1999;Maynard & Taylor 1996). Goodwin (1991:155) discovered that individuals were becoming more concerned about their control of information exposé rather than environmental disclosure (i.e.…”

Section: Attitudes Towards Concern For Privacy Onlinementioning

confidence: 93%

Information Privacy: The Attitudes and Behaviours of Internet Users

Jakovljević¹

2017

oec

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Abstract:The rise of electronic commerce and the Internet have created new technologies and capabilities, which increase concern for privacy online. This study reports on the results of an investigation of Internet users attitudes towards concern for privacy online, online behaviours adopted under varying levels of concern for privacy (high, moderate and low) and the types of information Internet users are protective of. Methodological triangulation was used, whereby both quantitative and qualitative research was conducted. A questionnaire and semi-structured individual interviews were used as the data collection methods. The results of a cross-sectional survey of 104 Internet users suggest a lack of control over personal information online, a lack of privacy rights online, a dislike of government regulation and other privacy concerns. Concern was decreased if personal information was provided for customisation or if there was the ability to opt-out. Anonymity also decreased concern. The qualitative results reveal five areas of concern for privacy, namely the role of Internet Service Providers, online businesses, Internet shopping, government regulation and general Internet privacy problems. This study attempts to add something of value to the body of knowledge regarding concern for privacy on the Internet in the context of South African environment.

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Section: Attitudes Towards Concern For Privacy Onlinementioning

confidence: 93%

Information Privacy: The Attitudes and Behaviours of Internet Users

Jakovljević¹

2017

oec

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“…Empirical research, however, shows contrasting results. Maynard and Taylor (1996) find that Japanese students (IND = 46) and Germany (IND = 67) show more concern about privacy than the USA (IND = 91). Privacy concerns are related to an individual's awareness of the site or service provider's practices and handling of their personal data and the risks of sharing information about themselves (Hugl, 2011;Smith et al, 1996).…”

Section: Privacy Security Trust and Intention In Osnmentioning

confidence: 99%

ASEAN users' privacy concerns and security in using online social networks

Sriratanaviriyakul

Nkhoma

Felipe

et al. 2017

IJESDF

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As the ASEAN consumers are increasingly moving online, the number of internet users according to UBS increase to 32% across the region and 112% penetrated by mobile technology. More than 50% of ASEAN users are participating to online social network (OSN). This research is to investigate the awareness and influence of security and privacy issues on internets users' trust, and building a safer OSN landscape in South East Asian region by examining the relationships among online privacy concerns, security, trust, and intention. Using structural equation modelling, the findings shows that 'privacy' correlates with 'security' but these two variables do not have significant impact on users' trust. Moreover, only 'trust' and 'security' affect users' intention to use OSN.

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“…Many customers are extremely irritated by the constant barrage of``junk mail'',``junk call'' and``junk e-mail'', and consider it an intrusion of privacy (Allen, 1997;Bloom et al, 1994;Dewitt-Elmer, 1994;Geller, 1996;Hoekstra and Zwart, 1993;Maynard and Taylor, 1996;Petrison and Wang, 1993;Smith, 1998). It is important to note that the response rate to direct mail marketing is only one to two per cent (Geller, 1996), which raises the question of whether, when 98 to 99 per cent is being thrown away, there is an adverse impact on the environment from direct mail marketing (Maynard and Taylor, 1996;Petsky, 1994). However, according to one of the anonymous reviewers of this paper:…”

Section: Banks and Direct Marketingmentioning

confidence: 99%

Bank managers’ direct marketing dilemmas – customers’ attitudes and purchase intention

Page

Luding²

2003

International Journal of Bank Marketing

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If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractDownloaded by University of Mississippi At 08:12 18 June 2015 (PT)[ 157 ]Carole Page and Ye Luding Bank managers' direct marketing dilemmas ± customers' attitudes and purchase intention

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A comparative analysis of Japanese and U.S. attitudes toward direct marketing

Cited by 22 publications

References 5 publications

Information Privacy: The Attitudes and Behaviours of Internet Users

Information Privacy: The Attitudes and Behaviours of Internet Users

ASEAN users' privacy concerns and security in using online social networks

Bank managers’ direct marketing dilemmas – customers’ attitudes and purchase intention

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