Information Privacy: The Attitudes and Behaviours of Internet Users

Jakovljević, Marija

doi:10.15291/oec.196

Cited by 3 publications

(2 citation statements)

References 32 publications

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“…Jakovljević Marija [11] did a study to find out the attitudes and behaviour of internet users in her paper titled "information privacy: the attitudes and behaviors of internet users". This study investigated internet users' attitudes towards concern for privacy online, online behaviours adopted under varying levels of concern for privacy (high, moderate and low) and the types of information internet users are protective of.…”

Section: Craigmentioning

confidence: 99%

An Empirical Analysis of Consumers’ Perceptions of Privacy Protection

Sambada

Bhayani

2021

AJEBA

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This study explores how consumers perceive privacy protection and how their perceptions differ by different demographic factors like gender, profession, education and marital status. The study focuses on one of the dimensions of privacy which is privacy protection. In India studies have been done to understand consumer attitudes and concern towards privacy issues but relationship between demographic variables and consumers’ perception of privacy issues have not been researched. The descriptive research design is being used to study the formulated problem. Non-Probability convenient Random sampling technique has been used for research. Chi-square test has been used to test the relationship as the variables under study are categorical. Findings of the study revealed that when it comes to safety of personal information on smartphones profession as a demographic variable has significant effect on consumers’ perception of privacy protection. Marital status as a demographic variable also has effect on consumers’ perception of privacy protection on social networking websites. Married respondents are seen to be more apprehensive of their privacy protection on social networking websites. As most of the customers do not hesitate in sharing their personal information with service providers it has positive implications for the companies.

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Section: Craigmentioning

confidence: 99%

An Empirical Analysis of Consumers’ Perceptions of Privacy Protection

Sambada

Bhayani

2021

AJEBA

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“…Moreover the behaviour that internet users display online is the lack of awareness of being tracked, not being consented and loss of control over information. (JAKOVLJEVIĆ, Marija 2017). In case of E commerce sometimes users" privacy concerns can be a deterrent.…”

Section: Literature Studymentioning

confidence: 99%

A Review of Literature on Consumer Privacy Concerns and Behaviour

Sambada¹,

Bhayani²

2018

IJMS

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The present study focuses on literature on how consumers perceive privacy mostly online, their concerns about privacy issues and how is their behaviour affected by their privacy concerns. Many studies on consumer privacy issues have been done in western countries to know the concerns of consumers towards privacy while very few studies have been done in India on this topic. So most of the literature in this study covers the studies conducted in Western part of the world. In this Data driven world consumers leave many traces of information online and offline and in the process of data collection and marketing by companies, consumers' privacy is compromised. So by studying the literature many insights can come out about the perception of consumers towards the privacy which can be helpful for marketers and companies to better target consumers with tailored advertising without threatening the privacy of consumers.

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The effect of privacy concerns, risk, control, and trust on individuals’ decisions to share personal information: A game theory-based approach

Dimodugno

Hallman

Plaisent

et al. 2021

J. Phys.: Conf. Ser.

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The rapid developments and innovations in technology have created unlimited opportunities for private and public organizations to collect, store and analyze the large and complex information about users and their online activities. Data mining, data publishing, and sharing sensitive data with third parties help organizations improve the quality of their products and services and raise significant individuals’ privacy concerns. Privacy of personal information remains subject to considerable controversy. The problem is that big data analytics methods allow user’s data to be unlawfully generated, stored, and processed by leaving users with little to no control over their personal information. This quantitative correlational study measures the effect of privacy concerns, risk, control, and trust on individuals’ decisions to share personal information in the context of big data analysis. The key research question aimed to examine the relationship among the variables of perceived privacy concerns, perceived privacy risk, perceived privacy control, and trust. Drawing on Game Theory, the study explores all the game players’ actions, strategies, and payoffs. Correlation analysis was used to test these variables based on the research model with 418 internet users of e-services in the United States. The overall correlation analysis showed that the variables were significantly related. Recommendations for future studies are to explore e-commerce, e-government, and social networking separately, and data should be collected in different regions where many factors can affect the privacy concerns of the individuals.

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Information Privacy: The Attitudes and Behaviours of Internet Users

Cited by 3 publications

References 32 publications

An Empirical Analysis of Consumers’ Perceptions of Privacy Protection

An Empirical Analysis of Consumers’ Perceptions of Privacy Protection

A Review of Literature on Consumer Privacy Concerns and Behaviour

The effect of privacy concerns, risk, control, and trust on individuals’ decisions to share personal information: A game theory-based approach

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