“…This approach has already been used by the Manchester Centre for Policy Modelling in models of transition economies (Moss and Kuznetsova, 1995;Moss, 1999), organisational change (Moss, 1998) and consumer behaviour (Moss and Edmonds, 1997;Edmonds and Moss, 1998). It has also been investigated by EAWAG using focus groups and in emphasising business opportunities.…”