“…The development of vine production and the expansion of vineyard planting have been significant aspects of civilization, contributing to the creation of the identity of Mediterranean peoples. Guarinello (1997) states that "before being an agent of civilization, wine itself was civilized. In fact, the grapevine, whose fruit produces wine, vitis vinifera, is a plant created by human labor".…”
Section: Vitivinicultural Sector: From Myth To Mediamentioning
confidence: 99%
“…In fact, the grapevine, whose fruit produces wine, vitis vinifera, is a plant created by human labor". The "domestication of the grape" is the conclusion drawn from comparing wild varieties with reproductive structures, seed forms, morphology, and sugar content of the berry (Guarinello, 1997).…”
Section: Vitivinicultural Sector: From Myth To Mediamentioning
The trade of supposedly more elite products does not necessarily imply that the production chain is structured in a sustainable manner with regards to labor relations. In the month of February 2023, the dark side of the grape and wine sector in the southern region of Brazil came to light as cases of basic labor rights violations were uncovered, including records of work in conditions analogous to slavery. This gives rise to a discussion about the inadequacy of a strictly mandatory and state-driven regulatory model in the implementation of rights. In this scenario, this work aims to evaluate whether, in order to establish a complementary model of self-regulation and co-regulation in labor practices, the implementation of a privately natured code of conduct, inspired by the South African WIETA model, would be viable. For this purpose, a logical-deductive method is employed, aided by a review of the literature on the global and local context of the sector, as well as data concerning production positioning and improvements in working conditions. It is proposed that, drawing from the experience of South Africa and the social and economic similarities, there is a virtuous inspiration for Brazilian economic agents to create a local code of conduct that prioritizes decent work and sustainability as pillars, without neglecting global reputational recognition and profitability.
“…The development of vine production and the expansion of vineyard planting have been significant aspects of civilization, contributing to the creation of the identity of Mediterranean peoples. Guarinello (1997) states that "before being an agent of civilization, wine itself was civilized. In fact, the grapevine, whose fruit produces wine, vitis vinifera, is a plant created by human labor".…”
Section: Vitivinicultural Sector: From Myth To Mediamentioning
confidence: 99%
“…In fact, the grapevine, whose fruit produces wine, vitis vinifera, is a plant created by human labor". The "domestication of the grape" is the conclusion drawn from comparing wild varieties with reproductive structures, seed forms, morphology, and sugar content of the berry (Guarinello, 1997).…”
Section: Vitivinicultural Sector: From Myth To Mediamentioning
The trade of supposedly more elite products does not necessarily imply that the production chain is structured in a sustainable manner with regards to labor relations. In the month of February 2023, the dark side of the grape and wine sector in the southern region of Brazil came to light as cases of basic labor rights violations were uncovered, including records of work in conditions analogous to slavery. This gives rise to a discussion about the inadequacy of a strictly mandatory and state-driven regulatory model in the implementation of rights. In this scenario, this work aims to evaluate whether, in order to establish a complementary model of self-regulation and co-regulation in labor practices, the implementation of a privately natured code of conduct, inspired by the South African WIETA model, would be viable. For this purpose, a logical-deductive method is employed, aided by a review of the literature on the global and local context of the sector, as well as data concerning production positioning and improvements in working conditions. It is proposed that, drawing from the experience of South Africa and the social and economic similarities, there is a virtuous inspiration for Brazilian economic agents to create a local code of conduct that prioritizes decent work and sustainability as pillars, without neglecting global reputational recognition and profitability.
Aborda o vinho no contexto da globalização atual, considerando a constituição e disseminação de imaginários globais relativos a essa bebida por meio das mídias de comunicação. Explora como tais imaginários, ao mesmo tempo em que colocam em cena diferentes dimensões relacionadas a essa bebida, atualizam sua inserção no âmbito da globalização alimentar. Ao delinear esses imaginários, a partir de uma análise de capas da revista Vinho Magazine, aponta para o que podem nos revelar tanto no que diz respeito aos significados atribuídos ao consumo dessa bebida em contexto de globalização avançada, como da natureza da globalização atual a partir do vinho, ressaltando que, do mesmo modo que a globalização é também imaginada, imaginários contribuem para configurar a globalização.
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