A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

Yu, Qiushuo; Campbell, Ben; Liu, Yizao; Martin, Jiff

doi:10.1017/age.2018.3

Cited by 9 publications

(12 citation statements)

References 24 publications

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“…Further, we found little interest among members in "adding on" supplemental local products offered through multi-farm collaborations. This aligns with recent research indicating mixed interest in a greater diversity of products [47] and diminishing returns for expanding product range [23]. Selectivity in entering into partnerships with other local producers and businesses may result in more efficient use of farmers' limited resources.…”

Section: Discussionsupporting

confidence: 82%

“…Our study was not designed to ascertain how these factors might influence participation among prospective and former CSA members, but this is an important area of inquiry. Prior studies have found that CSA price is a key factor for participation [16,25,33,47], particularly for lower income households [28,45]. However, competing on price may not be practical, considering the low profit margins in CSA [14,15,20].…”

Section: Discussionmentioning

confidence: 99%

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Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies

et al. 2018

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Community-supported agriculture (CSA) is a widely-used approach for farmers to sell directly to consumers. We used the product, place, price, and promotion (4P) marketing mix framework to examine characteristics that help farms offering CSA maintain member satisfaction and thus competitiveness. We conducted semi-structured interviews with 20 CSA members and 24 CSA farmers in four states. CSA members additionally completed a modified choice experiment. Qualitative data were coded iteratively, and choice experiment data were summarized and compared across scenarios. CSA members and farmers were motivated by a range of personal, social, environmental, and economic objectives. Members favored high-quality staple vegetables (e.g., lettuce, green beans), ideally produced organically. Trust and a sense of personal connection with the farmer comprised part of the "value added" of CSA participation. Time and location of share pickup were very important; thus, farmers tried to offer convenient sites or an enriched pickup experience. Small changes in price appeared unlikely to impact participation among current members. Social networks and word-of-mouth were powerful for marketing, but may limit the ability to reach diverse populations. Future research should examine the ability of CSAs to meet the needs of those who do not currently participate.

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Section: Discussionsupporting

confidence: 82%

Section: Discussionmentioning

confidence: 99%

Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies

et al. 2018

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“…There are large numbers of studies which have explored the relations between factors and agricultural performance (Shane et al, 2008;Dimitri, 2010;Sheng and Chancellor, 2019;Rada et al, 2019;Yu et al, 2019;Key, 2019). One example is the relationship between macroeconomic variables and the performance of agricultural firms; the nexus of firm performance with macroeconomic variables is studied widely from different aspects.…”

Section: Literature Reviewmentioning

confidence: 99%

The nexus of agricultural exports and performance in Malaysia: a dynamic panel data approach

Reaz

Bowyer

Vitale

et al. 2020

JADEE

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PurposeThe paper examines the nexus between agricultural exports and the performance of agricultural firms in Malaysia.Design/methodology/approachThe dynamic linkage is tested by using system GMM models and the period ranges from 2002 to 2016.FindingsThe results indicate that agricultural exports affect performance positively. However, agricultural raw materials have no significant impact on performance.Research limitations/implicationsThe agricultural exports in relation to sectoral performance needs to be considered in the future.Practical implicationsThe findings are important for policymakers to formulate policies that promote the agricultural sector. To put it differently, the policies may encourage investments in this sector. Also, the findings have substantial academic implications, bridging the gap between theory and empirical literature in the agricultural sector.Originality/valueThis work highlights the agricultural exports and their impacts on a firm's performance.

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“…In CSA, a group of consumers, called co-farmers, directly supports the farm, commits to funding the harvest and, in return, receives food grown by the farmer during that time. Unlike other retail formats, in the CSA model, farmers receive from co-farmers an investment to finance production, and both share the operational risks and benefits (Yu, Campbell, Liu & Martin, 2018).…”

Section: Introductionmentioning

confidence: 99%

Community Supported Agriculture (CSA) as an Alternative Market System: An Appreciation-Based Activist Order of Worth

Rezende

Paiva²,

Leme

2021

Rev. Int. de Marketing

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In the context of constructivist market studies, this research aims to understand how value is calculated in alternative agrifood markets, more specifically in the community-supported agriculture (CSA) market system. Methodologically, this qualitative study was based on observation, document analysis and interviews, and the study subjects were actors from various Brazilian CSA communities. The results showed that the CSA system is based on an activist order of worth (Lindberg & Mossberg, 2019), which affects the value calculations performed by the agents. In addition to calculations present in conventional markets (quantitative, qualitative and collective - Cochoy, 2008), the CSA system fosters a new type of calculation, herein termed appreciation calculation, which considers various social and environmental benefits of the system. Thus, CSA members incorporate appreciation calculation into other calculation methods when making decisions on whether to join and remain in the community. The article contributes to market studies by presenting a peculiar system that challenges the prevailing logic, thereby improving our understanding of how ideological issues are incorporated into market practices.

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A Choice Based Experiment of Community Supported Agriculture (CSA): A Valuation of Attributes

Cited by 9 publications

References 24 publications

Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies

Gaining and Maintaining a Competitive Edge: Evidence from CSA Members and Farmers on Local Food Marketing Strategies

The nexus of agricultural exports and performance in Malaysia: a dynamic panel data approach

Community Supported Agriculture (CSA) as an Alternative Market System: An Appreciation-Based Activist Order of Worth

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