A Child's Right to Play: The Social Construction of Civic Virtues in Toy Libraries

Ozanne, Lucie K.; Ozanne, Julie L.

doi:10.1509/jppm.30.2.264

Cited by 84 publications

(78 citation statements)

References 48 publications

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“…Various lines of research arise naturally from this historical overview and if pursued would deepen the understanding of other sustainable behaviors by analyzing the different ways in which individuals/consumers negotiate dual regulatory systems. Such topics might include food wastage arising from use-by dates and other labeling on packaging or the restriction of products to individual consumption that could be shared or mutualized (Bardhi and Eckhardt 2009;Belk 2010;Botsman and Rogers 2010;Ozanne and Ozanne 2011;Philip, Ballantine, and Ozanne 2012).…”

Section: Discussionmentioning

confidence: 99%

Macromarketing Issues on the Sidewalk

Guillard

Roux

2014

Journal of Macromarketing

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The aim of this research is to show that though French public policy advocates sustainable development, it unwittingly deters non-institutionalized sustainable practices. To illustrate this paradox, this research focuses on bulky item collection and the urban gleaning to which it gives rise. A qualitative study shows that urban gleaning comes into conflict with the hygiene norm that pre-exists concerns about sustainability. To ease these tensions and authorize themselves to glean, gleaners draw on a repertoire of justifications around sustainability that condemns waste and attributes altruistic intentions to disposers. In turn, to put their items out on the sidewalk, disposers must negotiate tensions in relation both to the hygiene norm (not polluting public space) and to the sustainability norm (not throwing away items that could still be used by other people). To justify their act, disposers construct an image of gleaners, to whom they can ''pass on'' their possessions. This double process appears to create a new form of sustainable circulation through which objects are redistributed and which has important implications for macromarketing.

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Section: Discussionmentioning

confidence: 99%

Macromarketing Issues on the Sidewalk

Guillard

Roux

2014

Journal of Macromarketing

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“…Finally, as especially peer-to-peer sharing often involves direct interactions between users and providers, sharing is often linked to social motivations. Social aspects have for instance been reported as an important factor for toy library (Ozanne and Ozanne, 2011) and Airbnb participation (Tussyadiah, 2015). In a recent stated preference study from the Netherlands, Böcker and Meelen (2017) crosscompare motivations for the intended participation as user and provider in different sectors of the sharing economy (Figure 1).…”

Section: Collaborative Consumptionmentioning

confidence: 99%

The dynamics of urban metabolism in the face of digitalization and changing lifestyles: Understanding and influencing our cities

Lyons

Mokhtarian

Dijst

et al. 2018

Resources, Conservation and Recycling

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The world's population continues to grow. With a trend of urbanisation apparent, increasing attention is now being given to understanding and shaping our cities to support an evolving society. Urban metabolism concerns the flows of material and non-material resources and wastes that characterise the functioning and sustainability of a city and which are fundamentally associated with human behaviour. This paper centres upon an examination of how the digital age is supporting and contributing to changing lifestyles and more particularly lifestyle expression. It shines a light on how a rapidly evolving telecommunications system is influencing, and has future potential to influence, how we participate in society with resultant consequences for urban stocks and flows. In particular, the paper considers the integration of digital technologies into everyday life (digitalization) and their influence both spatially and temporally on our engagement in working, leisure and shopping. It also considers the phenomenon of collaborative consumption in cities (whereby sharing of goods and services, facilitated by digitalization, creates yet further dynamics for urban metabolism). The paper reveals the highly complex and evolving nature of digitalization and collaborative consumption and associated challenges in defining, measuring and understanding the dynamics of human behaviour and social and business practices. In response to this it also considers the underpinning driver of urban metabolism -fulfilment of society's need or desire to access people, goods, services and opportunities. The paper outlines how different paths of urban development are now shaped by the inter-play between our land-use, transport and telecommunications systems and their use in terms of accessibility. Considerations for research and policymaking are highlighted which include the importance of addressing methodological issues in the face of a changing and uncertain future.2

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“…Quart (2003) argues that persistent marketing to pre-teens and adolescents leads to poor self-esteem that can last a lifetime. By contrast, one transformative marketing research approach among children and the general population is to set up sharing libraries of toys, books, bicycles, and other products and services (Ozanne and Fischer 2012;Ozanne and Ozanne 2011). These practices both reduce carbon footprints and community engagement in non-commodified ways.…”

Section: Environmental Degradationmentioning

confidence: 99%

“…Researchers who organize themselves to rectify social problems in the marketplace form part of participatory action research or transformative consumer research (TCR). These approaches assume that the community is a neglected yet viable unit of analysis in consumer policy and consumer behavior research (Ozanne and Ozanne 2011).…”

mentioning

confidence: 99%

“…Advertising has become so pervasive and powerful that is now Borchestrating everyday consciousness^ (Ewen 2003;Kensicki 2004). That is why we believe that marketers and mid-level managers have an ethical obligation to constantly re-examine the far reach of their craft (Kuratko and Goldsby 2004;Ozanne and Ozanne 2011). Corporate IMCs constitute a growing portion of our overall social environment.…”

mentioning

confidence: 99%

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A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

Scarpaci¹,

Sovacool

Ballantyne

2016

J Consum Policy

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This critical literature review incorporates a transformative consumer research (TCR) perspective in highlighting selected transgressions in corporate social responsibility that touch on (1) wealth consolidation, (2) environmental degradation, (3) commodification, (4) semiotic contamination, and (5) an erosion of accountability. It argues for a participatory approach among stakeholders in sustaining marketing research and assessing consumer policy that is both ethical and critical for academic marketers and practitioners alike. Transformative consumer researchers work to ensure that advertisements, messaging, and integrated marketing communications play a key role in promoting honesty and transparency. At the same time, transformative consumer research recognizes that advertising often masks the underlying costs incurred by society in general, and consumers in particular. TCR practices presently exist, and examples are presented to highlight these practices in consumer policy.

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A Child's Right to Play: The Social Construction of Civic Virtues in Toy Libraries

Cited by 84 publications

References 48 publications

Macromarketing Issues on the Sidewalk

Macromarketing Issues on the Sidewalk

The dynamics of urban metabolism in the face of digitalization and changing lifestyles: Understanding and influencing our cities

A Critical Review of the Costs of Advertising: a Transformative Consumer Research Perspective

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