A Career Success of the Distributors in Multi-Level Marketing (MLM) Company

Siahaan, Elisabet; Chairunisa, M Yasmin

doi:10.22610/imbr.v6i6.1129

Cited by 3 publications

(3 citation statements)

References 6 publications

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“…The findings of Siahaan et al (2018) supported the importance of entrepreneurship, namely entrepreneurial commitment, entrepreneurial motivation, and entrepreneurial competency, in influencing distributors' success. However, Siahaan et al (2014) found that entrepreneurial competency is partially unrelated to career success. The impact of leadership on distributors' success was further investigated in (Tsui & Lee, 2018).…”

Section: Distributor Levelmentioning

confidence: 99%

Direct Selling a Controversial Business Model: Recent Development and Future Research Agenda

Chong¹

2022

JTMB

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Direct selling is one of the earliestdistribution models that iscurrently used in the modern commercial world. Direct selling started as a business model and subsequently evolve to becoming a global phenomenon. There are extant scholarly efforts on this research theme in recent years. However, an effort to organise the literature on this theme is lacking. This paper aims to provide insights into the recent development and future research opportunities in direct selling. This paper conducts a systematic structured literature review on the scientistic discoveries in the past ten years. Research papers are carefully synthesised, compare, and contrasted to present a state-of-the-art understanding of the research topic. The reviews conducted in this paper were categorised into four different levels, namely industry level, direct selling organisations’ level, distributor level, and consumer level. This scholarly effort makes a significant contribution to the extant literature on direct selling.

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Section: Distributor Levelmentioning

confidence: 99%

Direct Selling a Controversial Business Model: Recent Development and Future Research Agenda

Chong¹

2022

JTMB

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“…A motivated worker who runs a high level of effort will tend to believe that the level of effort will give a good rating. A good assessment will encourage the company to provide bonuses and promotions to satisfy workers' goals (Siahaan, 2014).…”

Section: Get a Bonusmentioning

confidence: 99%

Considerations Of Muslim Consumers Become A Member In Multi-Level Marketing (MLM) Business: A Case Study In Surakarta

Febriandika,

Fauzy,

Kusuma

2023

DIRHAM

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ABSTRAK Multi Level Marketing adalah kombinasi dari pemasaran transaksional dan pemasaran relasional, beroperasi dengan menetapkan skema kompensasi (terdiri dari komisi dan bonus) untuk produk dan jasa yang dijual dan agen perekrutan. Ini digambarkan sebagai penjualan langsung atau pemasaran jaringan. Multi Level Marketing memiliki stigma negatif sebagai pekerjaan dengan mencari keuntungan dari memasarkan barang dan merekrut anggota baru. Namun, masih banyak masyarakat dari kalangan terpelajar dan berbagai lapisan ekonomi yang tetap memilih bergabung dengan Multi Level Marketing. Masalah kehalalan juga menjadi sorotan utama mengingat banyaknya indikasi praktik Multi Level Marketing yang tidak sesuai dengan syariah sebagaimana diatur dalam Fatwa DSN MUI No. 75 Tahun 2009. bonus, investasi, pendapatan pasif dan sebagai pekerjaan sampingan. Strategi yang digunakan anggota untuk menarik minat antara lain meyakinkan konsumen dengan produk yang dipasarkan selain mengadakan seminar kewirausahaan untuk menarik minat dan merekrut anggota

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“…According to the Ministry of Domestic Trade, one hundred sixty-seven companies actively and legally run MLM businesses (Kiaw & Run, 2007), they practise the pyramid system where members will find new members and gain a bonus as a profit paid in an oppressive manner (Constantin, 2009). MLM is a method of sales promotion in which a commission is paid not only to the seller responsible for making the sale but also to several levels of sellers that are responsible for distributing knowledge of the product to the seller making the current sale (Siahaan et al, 2014). MLM companies sell and promote health products, food and pharmaceutical, skincare and household products (Kiaw & Run, 2007).…”

Section: An Overview Of Multi-level Marketing Industrymentioning

confidence: 99%

A Critical Analysis of Halal Marketing in Malaysia’s Multi-Level Marketing (MLM) Industry

Yaakob

Kartika

Jamaludin

et al. 2020

JHIS

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The concept of Halalan Toyyiban is very important in Muslims’ lives in their servitude to Allah. The business itself is broken down into many different kinds, one of those which has become nowadays the trend is Multi-Level Marketing (MLM). MLM business is a business model that involves selling and recruitment of new distributors inside the company. Multi-Level Marketing is seen to be good as it helps many people to achieve their dreams, but ,on the contrary, it is observed as a medium of cheating. With its players reaching 2 million in Malaysia since its establishment in the early 1990s, MLM’s presence in the business industry should not be taken lightly. This research attempts to analyse the current MLM system and its factors that can be categorized as Halalan Toyyiban, as well as the factors which lead to the destruction. This factor includes the system itself, manufacturing, the distribution channels, the after-sales service, and the long-run vision of the company. By doing this, it is aimed that the doubtful (Syubhah) or even the impermissible (Haram) practice of MLM can be eliminated and abstained by the Muslim players, and it is expected that better MLM companies can be established, using proper S.O.P and guidelines. The purposes of the research are gained through a qualitative approach from the library and interviews. Keywords: Multi-Level Marketing, Halalan Toyyiban, Halal Industry, Syubhah, Haram practice, Opportunity, Ethic

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A Career Success of the Distributors in Multi-Level Marketing (MLM) Company

Cited by 3 publications

References 6 publications

Direct Selling a Controversial Business Model: Recent Development and Future Research Agenda

Direct Selling a Controversial Business Model: Recent Development and Future Research Agenda

Considerations Of Muslim Consumers Become A Member In Multi-Level Marketing (MLM) Business: A Case Study In Surakarta

A Critical Analysis of Halal Marketing in Malaysia’s Multi-Level Marketing (MLM) Industry

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