A captura da atenção. De periferia temática à urgência na investigação, no ensino e na legislação

COSTA, Pedro RODRIGUES; CAPOANO, Edson; IBAÑEZ, Daniel BARREDO

doi:10.16921/ciespal.34.48

Cited by 3 publications

(2 citation statements)

References 19 publications

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“…Generating communicational engagement implies, above all, that the issue has already been the target of capturing the attention of the masses (Costa et al 2022b). Furthermore, in the case of environmental issues, it is important that they capture the attention of citizens and make them to cross-reference their ideas, positions, and ideologies with the topic so that they stay in public debate or generate engagement.…”

Section: Morals and Engagementmentioning

confidence: 99%

Is There a “Green Moral”? How Young People’s Moral Attributes Define Engagement with Narratives about Climate Change

Capoano,

Balbé,

Costa

2024

Social Sciences

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This paper discusses the relationship between morality and engagement focused on the narratives about climate change. The goal of our research is to understand whether moral grounds identified in individuals and in narratives can influence youth’s engagement in environmental debate and news consumption on climate change. Recognizing that people’s perceptions of climate change are related to several factors, such as ideas, cultures, and values, we sought to understand whether there is a “green morality” or a prevalence of more responsive moral attributes in individuals when they are exposed to thinking about the environment. We use the Moral Foundations Theory to analyze comments on the environmental news on Twitter and a questionnaire adapted to the environment on moral grounds. The data were collected from Brazil and Portugal between 2021 and 2022. The overall results showed a high incidence of responses with Care/Harm and Fairness/Cheating, and an average incidence of responses related to Loyalty/Betrayal and Authority/Subversion. The results indicate that youngsters show a more prominent moral to care and environmental harm, as well as justice and responsibility, which may influence their interest in the consumption of environmental news and future engagement. In addition, there are factors, such as political issues, that can influence moral values and engagement.

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Section: Morals and Engagementmentioning

confidence: 99%

Is There a “Green Moral”? How Young People’s Moral Attributes Define Engagement with Narratives about Climate Change

Capoano,

Balbé,

Costa

2024

Social Sciences

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“…This mode of exposing individuation is possible by observing reactions in individuals' interactions within socio-digital platforms. The consumption of a video and the consequent type of reaction, even if limited to small written comments or simple emotional emojis, shows much about the individuation of contemporary subjects on numerous aspects and how these then echo in comments, opinions, imitations, emotions, socialisations (Costa et al, 2022). However, just as each one of us can observe the reaction of numerous individuals to various types of content, digital companies and their algorithms also monitor behaviours and individuations, perceiving, sometimes rationally and sometimes emotionally, what are individuals more sensitive, more reactive and more easily manipulated so that retention and loyalty are more efficient.…”

Section: Introductionmentioning

confidence: 99%

As Leis da Captura da Atenção. Reflexões em Torno do Vídeo nas Plataformas Digitais

Costa

Martíns

2023

Vista

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A imagem é um dos suportes dominantes na comunicação contemporânea (Martins, 2021, p. 185). A convergência cultural atual faz-se, sobretudo, em torno de imagens digitais (Jenkins, 2006/2009). Nesta premissa, o vídeo é um dos tipos que mais destaque alcançam na era da imagem e dos ecrãs (Costa, 2012; Loureiro, 2011; Martins, 2011). Diferentes empresas de comunicação digital, através de diferentes plataformas, utilizam arquiteturas e algoritmos com diferentes técnicas e métodos nos modos como usam a imagem para comunicar e capturar a atenção. O meio digital é pensado tendo como elemento central imagens para comunicar e leis algorítmicas para reter e fidelizar os cidadãos (Lanier, 2010/2010, 2018/2018). Teóricos da economia da atenção entendem que as empresas que gerem as grandes plataformas digitais têm um grande objetivo: capturar a atenção das massas de modo a criar fidelização e retenção nos consumidores/utilizadores (Martens, 2016; Srnicek, 2017). A economia da atenção é um dos seus principais setores, tendo como um dos negócios primordiais a ecranovisão (Costa, 2014). O pagamento do sujeito às empresas que gerem as plataformas digitais é feito por intermédio de um constante dar visualizações (Costa, 2020b), de uma persistente telepresença, de uma frenética partilha de conteúdos, de uma utilização corrente dos inúmeros serviços e ecossistemas digitais. É a soma de muitos a ver, a tele-estar, a tele-partilhar e a tele-usar que permite dinamizar a economia da atenção. As grandes empresas digitais lutam pelas fatias maiores dessa economia. Os que mais utilizadores fidelizam e retêm são os que mais lucram. A estratégia maior reside nos métodos e nas técnicas de captura da atenção utilizados. Essa cria “leis”, quer dizer, regularidades e padrões que se movimentam entre diferentes empresas e diferentes dinâmicas sociotécnicas. O vídeo, enquanto método e técnica de captura da atenção, utiliza “leis” e trilhos, contribuindo para posteriores processos sociais de uso, influência, manipulação, imitação, propagação, socialização e individuação. Neste artigo, tentamos dar conta de algumas regularidades e padrões gerais utilizados no vídeo para captura da atenção das massas.

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Suicide risk and media consumption in the COVID-19 pandemic in Colombia

Garcés-Prettel

Ibáñez

Arroyave³

et al. 2023

RCom

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The media can play an important role in suicide prevention and mental health care, especially in a country like Colombia, affected by an internal armed conflict, and with worrying cases of suicide that increased during the COVID-19 pandemic. It is known that mental health conditions were accentuated during the first year of this pandemic, with the deaths of family and friends, mandatory isolation, and the economic crisis, among others. This study examines the relationship between media reception and suicidal ideation in Colombia during this period. Methodologically, this predictive, cross-sectional, and non-experimental correlational study presents the results of a survey of Colombians aged 18 to 59 (N=660) from the three most populated regions of the country, conducted from January 1 to November 30, 2020. It was found that both frequent reception of news about deaths coronavirus, as well as the intentional search for or access to information in the media about suicide cases, acted as risk predictors of suicidal ideation. Conversely, the reception of programs that promoted or strengthened spiritual life was a protective factor against suicidal ideation. The age and physical and mental health did not influence the relationship between suicidal ideation and reception of information about these human losses. In conclusion, the way in which a pandemic and suicide cases are journalistically covered influences suicidal ideation. Exposure to audiovisual entertainment programs could help lower the levels of suicidal ideation in contexts of a health crisis, as long as they emphasize the support networks and the reasons for living that are present in the programs that promote spiritual life.

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A captura da atenção. De periferia temática à urgência na investigação, no ensino e na legislação

Cited by 3 publications

References 19 publications

Is There a “Green Moral”? How Young People’s Moral Attributes Define Engagement with Narratives about Climate Change

Is There a “Green Moral”? How Young People’s Moral Attributes Define Engagement with Narratives about Climate Change

As Leis da Captura da Atenção. Reflexões em Torno do Vídeo nas Plataformas Digitais

Suicide risk and media consumption in the COVID-19 pandemic in Colombia

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