A Call for Polycultural Arguments: Critiquing the Monoculture Rhetoric of the Local Food Movement

Prody, Jessica M.

doi:10.1080/00028533.2013.11821813

Cited by 4 publications

(2 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Efforts to provide context and understand the topics for exploration came first. The reviewed literature ranged from underpinnings of Southern Agrarians and local food traditions in the U.S. South (Grey 2014;Prody and Inabinet 2014;Prody 2013) and articles on the environmental impacts of agriculture and the U.S. Farm Bill (Quinn and Halfacre 2014;Foley et al 2011) to a study in multimedia ethnographic research methodology (Tobin and Hsueh 2007). Students also learned about the culture of the Na and Nuosu villages of southwest China to gain deeper understanding of the audiences that would participate in the media exchange (Blumenfield 2003;Blumenfield 2014).…”

Section: On the Webmentioning

confidence: 99%

A Delicious Connection: Global Learning through Structured Multimedia Dialogue

Inabinet¹,

Blumenfield²,

Richey³

2017

CURQ

View full text Add to dashboard Cite

Global connections are key to undergraduate research, but educators and students rarely connect globally using media that can make education interdisciplinary, engaged with local communities, and maximally sustainable. This article discusses a project that accomplished the aims of the Association of American Colleges & Universities "global learning" criteria, involving interdisciplinary study, external engagement through documentary production and photography, and cultural sharing focused on sustainability. Coordinated by anthropology, Asian studies, and communication studies faculty and carried out with students from these fields and sustainability science, the project combined social sciences, natural sciences, and the humanities to address cultural differences and changes in food production in the United States and China. Outcomes and assessment of independent study and work-study are examined, and recommendations are offered based on lessons learned.

show abstract

Section: On the Webmentioning

confidence: 99%

A Delicious Connection: Global Learning through Structured Multimedia Dialogue

Inabinet¹,

Blumenfield²,

Richey³

2017

CURQ

View full text Add to dashboard Cite

show abstract

“…Future research should explore how consumers' attitudes toward local food vary after viewing media messages about the concerns of the local food system. Even though on average, consumer attitudes toward local food was found to be generally positive, messages about concerns of the local food movement exist within both academia and in the mass media (EdwardsJones, 2010;Prody, 2013). In addition, understanding how audiences process both positive and negative discussions of local food and how attitudes are formed is valuable for agricultural communicators when creating balanced messages about local food.…”

Section: Recommendations For Researchmentioning

confidence: 99%

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

Qu¹,

Lamm²,

Rumble³

et al. 2017

Journal of Applied Communications

View full text Add to dashboard Cite

Crafting multimodal argumentative meshworks

2022

JAIC

View full text Add to dashboard Cite

Short videos depicting rural China have gained popularity on social media domestically and internationally. Among the genre’s creators, Li Ziqi stands out for her unique style of culinary craft, starting from the most basic materials. I interpret Li Ziqi’s mushroom videos as multimodal “argumentative meshworks” casting a counterstatement to the “involuted” urban life and nature/culture division. To unfold the analyses, I first place videos in the context of urban ills. Built on previous studies of multimodal argumentation and entanglement anthropology, I define “argumentative meshworks” in three aspects: a human-nonhuman entanglement, a simplicity-complexity harmony, and a production-audience interaction. Then I select three mushroom videos as artefacts to unpack the multimodal meshworks. Following the empirical call argumentation studies, I use viewers’ comments to support my points throughout the whole piece. This inquiry explores multimodal argumentation’s new possibility to not only stress things out but create space for harmony and peace of mind.

show abstract

A Call for Polycultural Arguments: Critiquing the Monoculture Rhetoric of the Local Food Movement

Cited by 4 publications

References 13 publications

A Delicious Connection: Global Learning through Structured Multimedia Dialogue

A Delicious Connection: Global Learning through Structured Multimedia Dialogue

The Effects of Online Video on Consumers’ Attitudes Toward Local Food

Crafting multimodal argumentative meshworks

Contact Info

Product

Resources

About