2017
DOI: 10.1007/978-3-319-68926-5_11
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A Business English Course in the Digital Era: Design and Analysis

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Cited by 5 publications
(5 citation statements)
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“…Students must have a solid command of the English language because the business world has experienced significant change as a result of the rapid improvements in digital technologies (Taillefer, 2018). In the field of internet commerce, English is used as a universal language for communication between multinational corporations, start-ups, and independent freelancers.…”
Section: Introductionmentioning
confidence: 99%
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“…Students must have a solid command of the English language because the business world has experienced significant change as a result of the rapid improvements in digital technologies (Taillefer, 2018). In the field of internet commerce, English is used as a universal language for communication between multinational corporations, start-ups, and independent freelancers.…”
Section: Introductionmentioning
confidence: 99%
“…However, little research has been done on the specific English language requirements of students studying digital commerce. Despite numerous studies looking at language requirements in more general corporate contexts (Li, 2014;Mognhode & Woldemariam, 2015;Taillefer, 2018), the specific difficulties and needs of academics in the field of digital business have not received enough attention.…”
Section: Introductionmentioning
confidence: 99%
“…Besides, there is a constant need to find new approaches to teach relevant content in a more meaningful way and to design more engaging and learner-centred lessons (Suárez-Vilagran, 2012;Gimeno, 2014;Perea-Barberá & Bocanegra-Valle, 2014;Taillefer, 2018). In this sense, the focus of instruction is transferred to the learners, who can take control of their own learning and get actively involved in the learning process.…”
Section: Introductionmentioning
confidence: 99%
“…Hence Learning English language is one of science that should be learnt to all the people, cause very essential to face globalization era . The people are indirectly forced to be able to communicate through English writing with foreigners all over the world, who widely use English, either for business and learning process in digital era (Taillefer, 2018;Madya et al, 2018), for instance using social media such as facebook, gmail, blog, twitter, etc, order to expand their world (Alfaki, 2018). As advances in technology allow people from nations and cultures throughout the world to interact with each other, the ability to write a second or foreign language is becoming widely recognized as an important skill.…”
Section: Introductionmentioning
confidence: 99%