“…Accordingly, digital transformation is an organization shift on all levels (Grajek, 2020; Orellana et al, 2019), a creation of a new business model (Powell et al, 2015), a redefinition of the whole business model (Berman, 2012;CISCO, n.d.), a new business model driven by the changes (Minina & Mabrouk, 2019;Wildan Zulfikar et al, 2018). The result of the digital transformation is to enable new processes (Grajek, 2020;Orellana et al, 2019;Powell et al, 2015), to offer a product or service with new features (Limani et al, 2019), through smart integration of digital technologies, processes and competences (I-SCOOP, n.d.-b) and a cultural, organizational, and operational change of an organization (Grajek, 2020;I-SCOOP, n.d.-b;Orellana et al, 2019).…”