A benefit segmentation of tourists in rural areas: a Scottish perspective

Frochot, Isabelle

doi:10.1016/j.tourman.2003.11.016

Cited by 327 publications

(307 citation statements)

References 18 publications

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“…However, K-means clustering is advantageous for large data samples (Dolnicar 2002;Mooi & Sarstedt 2011). Moreover, it is also often found in empirical studies based on psychographic factors (Kastenholz et al 1999;Frochot 2005;Sterl et al 2006;Molera & Albaladejo 2007;Park & Yoon 2009;Rid et al 2014;Konu & Kajala 2012;Smith et al 2014). There are other exploratory approaches used for grouping cases, such as neural network selforganizing maps (SOM) (Oja et al 2003) and fuzzy logic segmentation (D'Urso et al 2016), which may be promising and worth applying.…”

Section: Strengths and Weaknesses Of The Applied Methodsmentioning

confidence: 99%

“…The aim of segmentation is to divide visitors into homogeneous segments, which should be as similar within each cluster as possible while simultaneously the differences between segments should be very stark (Haley 1968 Needham et al 2010;Konu & Kajala 2012;Rid et al 2014). Also very popular are typologies based on benefits sought, visitor attitudes or cultural values (Kastenholz et al 1999;Galloway 2002;Frochot 2005;Li et al 2006;Molera & Albaladejo 2007). Some authors segment by using combined variables, including motivational or sociodemographic factors, or other psychographic factors (Farías Torbidoni et al 2005;Taczanowska et al 2006;Smith et al 2014).…”

Section: Introductionmentioning

confidence: 99%

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Visitor profiling for cable car mountain destinations as a basis for protected area management: a case study of the summer season in the Tatra Mountains at Kasprowy Wierch (Poland) and Skalnaté Pleso (Slovakia)

Hibner¹,

Taczanowska²,

Zięba³

et al. 2018

ecomont

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Protected areas play a crucial role in the conservation of vulnerable mountain ecosystems, but at the same time they may serve as tourist destinations and attract large numbers of visitors. Areas located in close proximity to cable cars belong to some of the most challenging sites for mountain protected area management. This study focuses on two cable car areas: Kasprowy Wierch (Tatra National Park, Poland) and Skalnaté Pleso (Tatra National Park, Slovakia). Both sites belong to the most heavilyused leisure destinations in the Tatra Mountains. The study focused on the summer, snow-free tourist peak-season, for which there is an ongoing discussion concerning the development of cable car services. In 2014 and 2015, on-site interviews were conducted in the two study areas (n = 3 304). In order to better understand visitors' needs and goals, visitor profiling using K-means clustering was performed. Four distinct segments based on visitor motivations were identified: nature oriented (32 %), family / friends & well-being oriented (23 %), sports oriented (14 %), and a mixed segment with multiple motivations (31 %). The results show that two tourist segments were not particularly interested in nature experience, although they visited protected areas. A significant relationship between motivational segments and trip characteristics was identified. The visitor segments defined can be used practically in the management of cable car destinations located within protected areas.

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Section: Strengths and Weaknesses Of The Applied Methodsmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Visitor profiling for cable car mountain destinations as a basis for protected area management: a case study of the summer season in the Tatra Mountains at Kasprowy Wierch (Poland) and Skalnaté Pleso (Slovakia)

Hibner¹,

Taczanowska²,

Zięba³

et al. 2018

ecomont

View full text Add to dashboard Cite

show abstract

“…According to the differences of tourism motivation and travel purpose, tourists could be divided into various groups, referred to as "tourism market segments". Previous research on market segmentation in the field of travel and tourism have mainly aimed at dividing markets into different groups, then designing appropriate marketing strategies to benefit destinations or specific products [29][30][31]. In this study, the purpose of focusing on market segmentation is to measure the stability of each segment.…”

Section: Impacts Of Haze Pollution On Travelmentioning

confidence: 99%

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

et al. 2015

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Abstract:Haze pollution has worsened and has received close attention by news agencies in the past two years. This type of environmental pollution might have a great effect on tourism image and the entire tourism industry of a destination. This study aimed to reveal the potential impacts of haze pollution on the tourism industry. Based on a case study in Beijing using questionnaires for potential tourists, awareness of haze pollution, impacts of haze pollution on travel and attitudes toward the impacts were discussed. The results indicated that haze pollution has a considerable potential impact on travel, and there are distinct differences among travel elements and tourism market segments. Due to its impacts, haze pollution could be taken into account in tourists' decision-making processes, causing a portion of potential tourists to cancel tourism plans. As a result, tourist arrivals to similar destinations could decrease by a small margin, but the most significant impact could be on the temporal distribution of tourist arrivals, namely tourism seasonality, due to tourists' "avoiding" psychology.

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“…Given the diversity of tourists seeking rural destinations (Cai & Li, 2009;Devesa, Laguna, & Palacios, 2010;Frochot, 2005;Kastenholz et al, 1999;Molera & Albaladejo, 2007;Park & Yoon, 2009), niche markets might be identified in order to gain a competitive advantage and efficiently allocate marketing efforts towards strategic profiles that afford greater attraction to the destination (Clemenson & Lane, 1997;Lane, 2009). Also, neighboring local regions may use their limited budgets to explore niche markets cooperatively (Morgan, 2010;Pan & Ryan, 2009).…”

Section: Sensory Theming Tourist Experiences In the Countrysidementioning

confidence: 99%

The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal

2014

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A benefit segmentation of tourists in rural areas: a Scottish perspective

Cited by 327 publications

References 18 publications

Visitor profiling for cable car mountain destinations as a basis for protected area management: a case study of the summer season in the Tatra Mountains at Kasprowy Wierch (Poland) and Skalnaté Pleso (Slovakia)

Visitor profiling for cable car mountain destinations as a basis for protected area management: a case study of the summer season in the Tatra Mountains at Kasprowy Wierch (Poland) and Skalnaté Pleso (Slovakia)

Tourists’ Perception of Haze Pollution and the Potential Impacts on Travel: Reshaping the Features of Tourism Seasonality in Beijing, China

The sensory dimension of tourist experiences: Capturing meaningful sensory-informed themes in Southwest Portugal

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