A benefit segmentation of the major donor market

Cermak, Dianne S. P.; File, Karen Maru; Prince, Russ Alan

doi:10.1016/0148-2963(94)90016-7

Cited by 78 publications

(46 citation statements)

References 17 publications

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“…The NPO can be seen to be more accountable and trustworthy. As Cermak, File, and Prince (1994) noted in their study, people who are motivated to donate by a combination of social ties and humanitarian factors represent the largest segment of donors in nonprofit business. There is psychological advantage from personal referrals as potential and new members are likely to trust people they know.…”

Section: Nonprofit and Voluntary Sector Quarterly Xx(x) Theme 3: Finamentioning

confidence: 99%

The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations

Eng

Liu

Sekhon

2011

Nonprofit and Voluntary Sector Quarterly

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As nonprofit and charity organizations face increasing competition, there have been growing interests in how nonprofit organizations conduct commercial activities to raise funds as well as grow their business. However, there is lack of prior research about market-oriented and/or commercial activities in the context of nonprofit business. This study examines the process of how nonprofit organizations use relationally embedded network ties to acquire financial, human, and human capital resources to fulfill their social mission and achieve business growth. The study investigates commercial activity of three U.K.-based nonprofit organizations using the case study method. The findings contribute to insights into components of network ties for acquiring three different network resources of financial, human, and human capital. Nonprofit organizations leverage social mission to improve their ability to acquire network resources. The findings also suggest the charity and social mission of nonprofit business enhance trustworthiness in relationally embedded network ties for resource acquisition.

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Section: Nonprofit and Voluntary Sector Quarterly Xx(x) Theme 3: Finamentioning

confidence: 99%

The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations

Eng

Liu

Sekhon

2011

Nonprofit and Voluntary Sector Quarterly

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“…It seems that different motives affect philanthropy for different groups of people (Cermak et al 1994;Mount & Kaciak 2003;Van Slyke et al 2007;Van Slyke & Brooks 2005). Stated differently, personal characteristics of donors moderate the effects of the eight mechanisms.…”

Section: How Do Donors Differ In Their Responsiveness To the Eight Mementioning

confidence: 99%

“…Do segmentations of the "average donor market" and the major donor market (Cermak et al 1994;Greeves 2006;Prince & File 2001) look the same?…”

Section: Do Different Motives Motivate Large and Small Donations?mentioning

confidence: 99%

Generosity and Philanthropy: A Literature Review

Bekkers¹,

2007

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We present an overview of the academic literature on philanthropy, divided in two parts. In part one, we discuss the question of who gives how much; in part two, we discuss the question of why people give. In part one, we survey the literature on characteristics of individuals and households that are related to giving. In part two, we identify eight mechanisms as the most important forces that drive giving: (1) awareness of need; (2) solicitation; (3) costs and benefits; (4) altruism; (5) reputation; (6) psychological benefits; (7) values; (8) efficacy. We evaluate the progress in the almost 500 studies we reviewed and suggest directions for future research on philanthropy.

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“…Os fundamentos teóricos do comportamento do individuo que pratica a filantropia pode ser entendido como uma forma de intercambio social, onde os individuo interagem para praticar o bem e conviver com pessoas que fazem a mesma coisa (Bumett & Wood, 1988). A prática da filantropia é natural e inerente ao ser humano esta ligada ao sentimento individual de humanitarismo e espiritualismo de cada pessoa (Arnett, German, & Hunt, 2003;Cermak, File, & Prince, 1994).…”

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“…A doação gera aos doadores benefícios fiscais e sociais, os benefícios fiscais são as isenções de impostos, e os benefícios sociais são a satisfação pessoal, e aumento da autoestima (Arnett, German, & Hunt, 2003;Cermak, File, & Prince, 1994). A filantropia é uma atitude de praticar o bem de forma recíproca, faz bem a quem da e a quem recebe (Arnould, Price, & Zinkhan, 2004) A razão para que uma ESFL não contabilizar a subvenção de serviços esta relacionada com a falta de uma determinação legal que obrigue a contabilização do trabalho voluntario.…”

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A tradução financeira nas demonstrações financeiras da economia de recursos obtida por uma entidade sem finalidades lucrativas com a doação do trabalho voluntário recebida

Serra

2013

RORAIMA MANAGEMENT REVIEW

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Existem diferentes opiniões sobre a contabilização do trabalho voluntário em uma Entidade sem Finalidade Lucrativa-ESFL, algumas impõem restrições (Arroyo, 1990; AICPA-American Institute of Certified Public Accountants, 1978; FASB-Financial Accounting Standard Board, 1993; Conselho Federal de Contabilidade, 2003), e outras são favoráveis a contabilização (Azañón, 2012; Oficina Internacional del Trabajo, 2011; Gross Jr, McCarthy, & Shelmon, 2005). O objetivo principal deste estudo é apresentar a forma como uma ESFL pode contabilizar todo o trabalho voluntário recebido e traduzir a economia de recursos obtida com a subvenção recebida. E os objetivos específicos: são identificar se as ESFL contabilizam a subvenção de serviço recebida, e relacionar as informações reveladas pela entidade que contabilizarem a subvenção de serviços. Os dados obtidos com a investigação realizada contribuíram para uma proposta que contempla a forma como uma ESFL pode contabilizar o trabalho voluntário recebido. Esta proposta foi aplicada em três entidades, e os resultados traduzem a real economia de recurso obtida com o trabalho voluntário, informam o valor que as entidades deveriam pagar caso não contasse com essa contribuição para conseguir realizar as mesmas atividades, e também traduzem o verdadeiro custo das atividades realizadas pelas entidades.

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A benefit segmentation of the major donor market

Cited by 78 publications

References 17 publications

The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations

The Role of Relationally Embedded Network Ties in Resource Acquisition of British Nonprofit Organizations

Generosity and Philanthropy: A Literature Review

A tradução financeira nas demonstrações financeiras da economia de recursos obtida por uma entidade sem finalidades lucrativas com a doação do trabalho voluntário recebida

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