2022
DOI: 10.4236/ajibm.2022.124038
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A Bayesian Inference Model for Sustainable Crowd Source Logistics for Small and Medium Scale Enterprises (SME) in Africa

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Cited by 5 publications
(2 citation statements)
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“…Consumers experience less cognitive load as they do not have to figure out how to use the platform on their own (Lin et al ., 2019). This increases the confidence of consumers and reduces negative evaluations arising from the perceived complexity of the platform, which increases consumers’ behavioural intentions to use CL platforms (Agyemang, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Consumers experience less cognitive load as they do not have to figure out how to use the platform on their own (Lin et al ., 2019). This increases the confidence of consumers and reduces negative evaluations arising from the perceived complexity of the platform, which increases consumers’ behavioural intentions to use CL platforms (Agyemang, 2022).…”
Section: Literature Reviewmentioning
confidence: 99%
“…In contrast, FC, SI, hedonic motivation (HM) and price value (PV) negatively influence the behavioral intention of GCIS usage. Agyemang (2022) used the TAM2 model to explore the significance of crowd-sourcing logistics for African SMEs. The findings indicated that SI, experience, risks, self-efficacy, enjoyment and computer anxiety influence customers' PU of crowd-sourcing logistics platforms.…”
Section: Literature Review and Hypothesis Developmentmentioning
confidence: 99%