Adoption of online crowdsourced logistics during the pandemic: a consumer-based approach

Abstract

PurposeThe COVID-19 pandemic has resulted in a brand-new phenomenon in customer consumption patterns. This resulted from heightened health awareness brought on by the COVID-19 epidemic. There is a dearth of appropriate health psychology perspectives in the existing study examining the effect of COVID-19 on consumers’ use of crowdsourced logistics (CL) platforms. In order to provide unique and thorough insights into how consumer health concerns can affect consumers’ subjective views and their decisions to use CL, this study combines the health belief model and the technology acceptance model.Design/methodology/approachFive hundred valid responses from an online survey that was created and administered in Singapore were analysed using structural equation modelling.FindingsThe findings show that all of the suggested constructs have a favourable influence on consumers’ intentions to use CL. The suggested model also demonstrates high explanatory power, with perceived usefulness serving as the primary driver, followed by perceived ease of use and self-efficacy.Originality/valueThe study advances previous academic research on CL and offers guidance to CL companies and lawmakers for promoting sustainable and secured last-mile delivery.

The role of value co-creation on retailer loyalty and omni-channel shopping frequency

“…Thus, it increases the OCF. In this regard, the previous literature focused on how RL motivates customers' purchase behavior and increases OCF (Yan et al, 2019;Cheah et al, 2022;Koh et al, 2023). To be precise, omni-channel retailing aims to ensure a seamless interaction, and VCC between retailers and consumers, and through this interaction, RL is driven (Cheah et al, 2022).…”

“…Additionally, this participation not only increases satisfaction, but also leads to a higher level of trust and loyalty (Wongsansukcharoen, 2022). It is predicted that loyal customers in omni-channel retailing will tend to purchase online more frequently (Koh et al, 2023). Omni-channel shopping frequency (OCF) refers to the understanding of how often the retailers' online, mobile or physical stores are used by the consumer (Shi et al, 2020).…”

“…Additionally, this participation not only increases satisfaction, but also leads to a higher level of trust and loyalty (Wongsansukcharoen, 2022). It is predicted that loyal customers in omni-channel retailing will tend to purchase online more frequently (Koh et al. , 2023).…”