6. Prismatic Translation

Reynolds, Matthew; Park, Sowon S.; Clanchy, Kate

doi:10.11647/obp.0206.06

Cited by 18 publications

(2 citation statements)

References 73 publications

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“…In slightly different terms, the two cases above illustrate how canonical writings become Texts by way of a prismatic transposition (see Reynolds, 2020, 2023) of Sun Tzu's ideas on strategy and leadership in traditional war settings (the memes) into modern neoliberal discourses of a wholly different character. This is particularly pronounced in the milieu of late capitalism where absolutely everything can be commodified, including of course ancient wisdom, and it is in this light that we can begin to appreciate the crosslingual and transmedia distribution of writing via Internet memes.…”

Section: #Artofwar: Social Mediatizations Of Memesmentioning

confidence: 99%

Illusions of textuality: The semiotics of literary memes in contemporary media

Lee

2024

Literature Compass

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This article seeks to account for the phenomenon where cultural productions are able to transcend different chronotopes and masquerade in myriad forms while sustaining an illusion of itself as a text. Using the Barthian distinction between work and Text as its framework, the article argues that multimodal semiotics offers a theoretically viable perspective on the global circulation of cultural artifacts by way of the concepts of memes, distribution, resemiotization, and assemblage. The central argument is this: what we call a text in common parlance is in fact a node within a networked assemblage of individually constituted works loosely connected through a substrate recognizability of memes. Operating at the level of this network is the Barthian Text that is always in‐progress and can never really be completed. The article concludes by proposing that with the imminence of Web 5.0 and in light of the ever‐pervasive influence of artificial intelligence in cultural production, it is imperative that we adopt nonlinear thinking to understand the shifting semioscapes in digital space and their impact on contemporary textuality.

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Section: #Artofwar: Social Mediatizations Of Memesmentioning

confidence: 99%

Illusions of textuality: The semiotics of literary memes in contemporary media

Lee

2024

Literature Compass

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“…This online corpus is used, for example, in Whitaker's above-mentioned course (2022). An example of multilingual transition project, instead, is the above-discussed Prismatic Jane Eyre (https://prismaticjaneeyre.org/; Reynolds et al 2020), where different language translations of the novel have been tracked down and collected. The project maps the different publications of the book across several cultures using digital tools and investigates how the rendering of specific lexemes varies across languages, thus providing new insights into literary translation, reception studies, and comparative literature.…”

Section: The Support Of Technologymentioning

confidence: 99%

Literature in and through Translation: Literary Translation as a Pedagogical Resource

Leonardi

2024

IJLLT

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This article is the revised version of the paper that I presented at the 5th APTIS (Association of Programmes in Translation and Interpreting Studies) 2023 conference (“The teaching and learning that matter today”), whose proceedings were never published. As a result of globalisation, the number of books requiring translation considerably increased. Nevertheless, readers do not always acknowledge translations as such, and literary translators do not generally obtain the recognition they deserve. Academia may be partly responsible for that: on the one side, indeed, literary translation is not as discussed as other topics within the broader field of Translation Studies; on the other, whilst teaching texts in translation is becoming increasingly common, translated literature is not generally considered as an academic discipline on its own. To promote a wider circulation and appreciation of translated literature in and beyond academia, translated literary texts could be systematically introduced into the curricula of courses in literature and literary translation. This could be achieved through the compilation and use of parallel corpora, namely collections of source texts and respective translations. In this light, this paper has two main objectives: explaining how courses in literature and literary translation could be taught using parallel corpora; showcasing the pedagogical advantages that such an approach may have on different levels. As for courses in literature it would provide students with an understanding of the mechanisms behind the production of literary translations and their relevance within the broader literary system. On what concerns courses in literary translation, it may represent a compromise between theory and practice, and between the research-orientated environment of academic settings and the commercially-orientated publishing industry. The study was conducted through the review of pedagogical practices and contexts where literary texts are taught in translation. The paper concludes with the observation that this corpus-based teaching approach may have some positive repercussions outside academia: it would not only contribute to a broader appreciation of translated literary texts among the general public but also foster a broader recognition of the role of the literary translator in shaping and constructing foreign literature.

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Creative Multilingualism

2020

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Multilingualism is integral to the human condition. Hinging on the concept of Creative Multilingualism – the idea that language diversity and creativity are mutually enriching – this timely and thought-provoking volume shows how the concept provides a matrix for experimentation with ideas, approaches and methods. The book presents four years of joint research on Creative Multilingualism conducted across disciplines, from the humanities through to the social and natural sciences. It is structured as a manifesto, comprising ten major statements which are unpacked and explored through various case studies across ten chapters. They encompass areas including the rich relationship between language diversity and diversity of identity, thought and expression; the interaction between language diversity and biodiversity; the ‘prismatic’ unfolding of meaning in translation; the benefits of linguistic creativity in a classroom-setting; and the ingenuity underpinning ‘conlangs’ (‘constructed languages’) such as Tolkien’s Quenya and Sindarin, designed to give imagined peoples a distinctive medium capable of expressing their cultural identity. Creative Multilingualism: A Manifesto is a welcome contribution to the field of modern languages, highlighting the intricate relationship between multilingualism and creativity, and, crucially, reaching beyond an Anglo-centric view of the world. Intended to spark further research and discussion, this book appeals to young people interested in languages, language learning and cultural exchange. It will be a valuable resource for academics, educators, policy makers and parents of bilingual or multilingual children. Its accessible style also speaks to general readers interested in the role of language diversity in our everyday lives, and the untapped creative potential of multilingualism.

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6. Prismatic Translation

Cited by 18 publications

References 73 publications

Illusions of textuality: The semiotics of literary memes in contemporary media

Illusions of textuality: The semiotics of literary memes in contemporary media

Literature in and through Translation: Literary Translation as a Pedagogical Resource

Creative Multilingualism

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