5 The Effect of Financial Management and Digital Marketing In Efforts To Increase Sales Turnover For MSMEs

Abstract

Micro, Small and Medium Enterprises have an important role in national economic development starting from the absorption of labor and the welfare of local communities. The importance of this business role needs to be optimized, one of which is by increasing turnover through financial management and digital marketing. The results showed that financial management obtained an F count of 49,564 with a significance level of 0.000 <0.05, which means that there is an influence of the financial management variable (X1) on the variable increasing MSME turnover (Y). While the digital marketing variable obtained an F count of 17,812 with a significance level of 0.000 <0.05, which means that there is an influence of the Digital Marketing variable (X2) on the variable increasing MSME turnover (Y). Based on the multiple linear regression test, the results show that financial management and digital marketing simultaneously have a significant effect on increasing MSME turnover in the city of Bandung.