333 Influence of social media on cosmetic procedure interest

Abstract

Social media is increasingly cited in plastic surgeon surveys as a reason for undergoing cosmetic procedures, especially non-invasive procedures like onabotulinumtoxinA (Botox) and dermal fillers. We explored trends between social media usage and public interest in cosmetic procedures, as well as how these effects differ by procedure and by specialty (dermatology or plastic surgery). Google Trends was queried for search terms and compared with aggregate user data from Instagram and Facebook. Search terms were the brand names of medications, as these are how the general public knows the medications. Benjamini-Hochberg adjustment for multiple comparisons was used; p<0.02 was considered significant, except for comparisons between specialties, where p<0.01 was significant. The terms dermatologist, Botox, Juvederm, Radiesse, CoolSculpting, Kybella, and facelift have increased in popularity over time, whereas the terms Restylane, liposuction, rhinoplasty, and breast augmentation were decreasing in popularity (p<0.02). No temporal change was observed for Sculptra, Radiesse, blepharoplasty, rhinoplasty and plastic surgeon. Dermatologist (r¼Instagram/r¼Facebook)(0.58/0.54), Botox (0.80/0.47), Juvederm (0.69/0.46) Radiesse (-0.89/-0.40), CoolSculpting (0.81/0.44), and Kybella (0.89/0.43) were associated with Instagram and Facebook user numbers (p<0.02). Blepharoplasty (0.69) and rhinoplasty (0.66) were only associated with Instagram users (p<0.02). Juvederm (r¼0.89) was only associated with dermatologist; Sculptra (r¼0.27), blepharoplasty (r¼0.48), and rhinoplasty (r¼0.66) were only associated with plastic surgeon (p<0.01). Significant correlations were seen for all other search terms between both specialties. Online interest in non-invasive cosmetic procedures is increasing, potentially driven in part by social media. Further, these data suggest that interest in dermatology, compared to other specialties, may especially be increasing due to this phenomenon.

A Machine Learning Analysis of Queries Related to Blepharoplasty

“…A study reviewing Google search trends found that interest in noninvasive procedures is increasing over time and may be in part driven by social media. 14 In our results, fewer questions were related to surgeon recommendations or cost. Patients may use Realself for general questions but seek out physicians by their geographical proximity or by referrals from friends or family.…”

“…A study reviewing Google search trends found that interest in noninvasive procedures is increasing over time and may be in part driven by social media. 14…”

Is Football or Badminton Associated With More Positive Affect? The Links Between Affects and Sports Club Membership Among French Adolescents

“…As in the present case controlling for the false discovery rate was more important than the conservative control of familywise error rate, this post-hoc approach appeared adequate (Benjamini and Hochberg, 1995). Based on the recommendations and prior studies, this post-hoc method is strongly recommended if the number of tests is high and it is broadly used in numerous recent studies that conducted similar, large-scale multiple comparisons (Nakajima et al, 2019;Hopkins et al, 2020;Maroun et al, 2021).…”

Use of Social Media for Patient Education in Dermatology: Narrative Review

“…Google+ 2018 United States Hill et al [36] Study shows the influence of social media on cosmetic procedure popularity as measured by Google Trends. All 2020 United States Hopkins et al [37] Study shows the importance of cultural considerations in patient healthseeking behavior on social media. WeChat 2020 United States Tan et al [38] Study shows the role of social media in dermatologist selection by patients.…”