Association between stricter alcohol advertising regulations and lower hazardous drinking across <scp>E</scp>uropean countries

Bosque-Prous, Marina; Espelt, Albert; Guitart, Anna M.; Bartrolí, Montse; Villalbí, Joan R.; Brugal, M. Teresa

doi:10.1111/add.12562

Cited by 45 publications

(46 citation statements)

References 41 publications

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“…Recently, Ross et al [51] found that, after controlling for variables known to influence drinking rates, such as parental drinking and overall market share, minors drink the brands they see advertised most. The industry argued in the submissions that there is insufficient evidence on the effectiveness of increased regulation on consumption levels, however, a recent extensive cross-national study showed that higher levels of regulation in Europe were associated with lower consumption in adults [52]. …”

Section: Discussionmentioning

confidence: 99%

Analysis of Alcohol Industry Submissions against Marketing Regulation

et al. 2017

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A growing body of literature points to the role of vested interests as a barrier to the implementation of effective public health policies. Corporate political activity by the alcohol industry is commonly used to influence policy and regulation. It is important for policy makers to be able to critique alcohol industry claims opposed to improved alcohol marketing regulation. The Australian National Preventive Health Agency reviewed alcohol marketing regulations in 2012 and stakeholders were invited to comment on them. In this study we used thematic analysis to examine submissions from the Australian alcohol industry, based on a system previously developed in relation to tobacco industry corporate political activity. The results show that submissions were a direct lobbying tactic, making claims to government that were contrary to the evidence-base. Five main frames were identified, in which the alcohol industry claimed that increased regulation: (1) is unnecessary; (2) is not backed up by sufficient evidence; (3) will lead to unintended negative consequences; and (4) faces legal barriers to implementation; underpinned by the view (5) that the industry consists of socially responsible companies working toward reducing harmful drinking. In contrast with tobacco industry submissions on public policy, which often focused on legal and economic barriers, the Australian alcohol industry placed a heavier emphasis on notions of regulatory redundancy and insufficient evidence. This may reflect differences in where these industries sit on the ‘regulatory pyramid’, alcohol being less regulated than tobacco.

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Section: Discussionmentioning

confidence: 99%

Analysis of Alcohol Industry Submissions against Marketing Regulation

et al. 2017

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“…These nine categories are what Bosque-Prous et al use in their study of the relationship between the amount of restrictions on alcohol advertising and the level of hazardous drinking among 50-64-year-olds in 16 European countries [7]. They find a significant relationship: countries with greater advertising restrictions tended to have a lower prevalence of hazardous alcohol consumption in this population, even after controlling for a range of individual (e.g.…”

mentioning

confidence: 89%

Commentary on Bosque‐Prous et al. (2014): Alcohol advertising and older adults

Jernigan

Ross²

2014

Addiction

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“…Namely, one study examined associations between alcohol advertising restrictions and heavy drinking among older adults. Results identified an inverse association between advertising restrictions and prevalence of heavy drinking across 16 European countries [89]. While the sample consisted of older adults, it is reasonable to assume that similar relations may exist, and even to a greater extent, among young people, considering their use of media in general is greater than that of older individuals [90].…”

Section: Implications and Future Directionsmentioning

confidence: 99%

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

et al. 2017

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Purpose of Review This review investigates effects of alcohol advertising on adolescent drinking. Prior reviews focused on behavioral outcomes and long-term effects. In contrast, the present review focuses on subgroups with greater exposure to alcohol advertising, research methods to study alcohol advertising, potential mechanisms underlying relationships between adolescent exposure to alcohol advertising and increased drinking and points to prevention/intervention strategies that may reduce effects of alcohol advertising. Recent Findings Alcohol advertising influences current and future drinking. Further, evidence suggests adolescents may be targeted specifically. Alcohol advertisements may influence behavior by shifting alcohol expectancies, norms regarding alcohol use, and positive attitudes. Media literacy programs may be an effective intervention strategy. Summary Adolescents are exposed to large quantities of alcohol advertisements, which violates guidelines set by the alcohol industry. However, media literacy programs may be a promising strategy for adolescents to increase critical thinking and create more realistic expectations regarding alcohol.

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Association between stricter alcohol advertising regulations and lower hazardous drinking across European countries

Abstract: The extent of advertising restrictions in European countries is associated inversely with prevalence of hazardous drinking in people aged 50-64 years.

Cited by 45 publications

References 41 publications

Analysis of Alcohol Industry Submissions against Marketing Regulation

Analysis of Alcohol Industry Submissions against Marketing Regulation

Commentary on Bosque‐Prous et al. (2014): Alcohol advertising and older adults

The Myriad Influences of Alcohol Advertising on Adolescent Drinking

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