Proceedings of the 5th International Conference on Social and Political Sciences (IcoSaPS 2018) 2018
DOI: 10.2991/icosaps-18.2018.20
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20. Rationality of Utilization and the Making of Virtual Democracy Using Smartphone Applications

Abstract: Recently in Indonesia, social media have been chosen as a campaign tools with a segment targeting technology users. The question then arises about how the campaign participants position social media in their campaign activities. This study applied semiotic approach to deepen on how the positioning trend would be. Social media is tended to be used as merely an image concern and highlighted the track record, while on the engagement dimension, monolog model and management by a team had been a practical choice. As… Show more

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Cited by 7 publications
(7 citation statements)
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“…The biggest role in supporting the flow of globalization is with technology and media as products of technology [2]. Media as a product of technology also plays a role in creating image, branding, social status, and prestige [3]. Technology with various components in it has also helped in constructing one's understanding [4].…”
Section: Introductionmentioning
confidence: 99%
“…The biggest role in supporting the flow of globalization is with technology and media as products of technology [2]. Media as a product of technology also plays a role in creating image, branding, social status, and prestige [3]. Technology with various components in it has also helped in constructing one's understanding [4].…”
Section: Introductionmentioning
confidence: 99%
“…[1] said that the presence of technology indirectly also changes a person's social behavior in everyday life. The development of the technology has made fetters in any aspects of human life and smartphone becomes a divider between real and unreal lives [2]. This is what troubles the public, after the negative consumption of globalization is swallowed up raw by children who do not get guidance from parents.…”
Section: Introductionmentioning
confidence: 99%
“…Technological sophistication today is very big role in the formation of new patterns of behavior for people everywhere [1]. The presence of technology creates consumption rationality in society [2].…”
Section: Introductionmentioning
confidence: 99%