“…The molecular hyperpolarizability is strongly influenced, not only by the electronic effect, but also by the steric effect of the substituent (Cho et al, 1996). The crystal structure studies of 2,3-dibromo-1-(2,4-dichlorophenyl)-3-(4,5-dimethoxy-2-nitrophenyl) propan-1-one (Yathirajan et al, 2007); (2E)-1-(4-methylphenyl)-3-(4-nitrophenyl)prop-2-en-1-one (Butcher et al, 2007a); (E)-3-(4fluorophenyl)-1-(4-methylphenyl)prop-2-en-1-one (Butcher et al, 2007b); (2E)-3-(2-bromo-5-methoxyphenyl)-1-(2,4-dichlorophenyl) prop-2-en-1-one (Butcher et al, 2007c); (E)-3-(4-bromophenyl)-1-(3,4-dichlorophenyl)prop-2-en-1-one (Kant et al, 2009); (2E)-3-(4-bromophenyl)-1-(3-chlorophenyl) prop-2-en-1-one (Jasinski et al, 2010a); (2E)-1-(4bromophenyl)-3-(4-fluorophenyl)prop-2-en-1-one (Dutkiewicz et al, 2010)…”