13. Racial Discrimination in Retail Settings: A Liberation Psychology Perspective

Evett, Sophia R.; Williams, Jerome D.; Henderson, Geraldine Rosa; Hakstian, Anna-Marie G

doi:10.36019/9780813571720-015

Cited by 2 publications

(2 citation statements)

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“…Historically, retailers have failed to create a welcoming environment for consumers of color in the United States. According to a mail survey of 1,000 households, 86% of Black Americans polled felt they experienced different treatment based on their race when shopping (Williams et al, 2015, para 2). A study commissioned by Sephora (2020) also found that the majority of BIPOC (Black, Indigenous, and People of Color) shoppers are not forthcoming with their concerns to avoid conflict or stress, yet they are twice as likely to experience inappropriate conduct directed at them than White shoppers (Sephora, 2020).…”

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confidence: 99%

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A Missing Site of Black Beauty History: The Black Beauty Supply Store

Reed

Medvedev

2023

Clothing and Textiles Research Journal

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With(in) retail spaces, Black Americans operate in a space with historical ties to inequality, dehumanization, and exclusion. This qualitative study situates the Black beauty supply store within these political and culturally relevant histories. Millennial perceptions of beauty, relationship to their hair, and the history of Black beauty supply stores are briefly covered in the literature review. Black feminist thought and Black feminist geographies informed the data analysis of interview transcripts from 20 millennial Black women. The findings reveal that millennial Black women shop at the Black beauty supply store due to convenience and the variety in product assortment. Yet, the in-store surveillance and assumptions of criminality affect their psyche, resulting in disengagement from the store. Participants realized that fully satisfying beauty retail experiences do not exist for Black women. Despite this, millennial Black women continue to return to the store where they embrace and cultivate Black stylistic and beauty innovations.

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confidence: 99%

“…Some of these feelings are the result of negative interactions with salespeople. Employees at a perfume shop, for example, stated that their shop owner alerted security when dark-skinned customers entered the store by stating, “We need the light bulbs changed” (Williams et al, 2015, para. 6).…”

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confidence: 99%