Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions

Perez-Monteagudo, Ainara; Pérez, Rafael Currás

doi:10.7819/rbgn.v24i3.4196

Cited by 2 publications

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“…The results ( F = 226.540, p < 0.05) suggested that those who have not been to offline music festivals are more satisfied than those who have been to offline music festivals. This result concurs that online music festivals are not desired by music professionals or festival veterans (Perez-Monteagudo and Curras-Perez, 2022).…”

Section: Analysis and Resultssupporting

confidence: 88%

“…Findings also revealed that festivalgoers who had attended offline music festivals were less satisfied with online music festivals than those who had not been to offline music festivals. This finding confirms the assertion of Perez-Monteagudo and Curras-Perez (2022) that online music festivals have the potential for future development and growth. Their convenience, flexibility, and low cost are attractive to newcomers to music festivals.…”

Section: Discussionsupporting

confidence: 90%

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Experience, satisfaction and loyalty in the context of online music festivals in China

Wang,

Codina,

Sun

et al. 2024

IJEFM

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PurposeThe COVID-19 pandemic has prompted the fast growth of online music festivals. This paper explores how festivalgoers' experience affects their satisfaction and drives their loyalty to re-attend online music festivals in China.Design/methodology/approachBased on an understanding of the music festival experience and the characteristics of live-streamed performances, this paper investigates five factors that affect festivalgoers' satisfaction and loyalty, namely the music experience, ambience experience, separation experience, social experience and novelty experience. The relationships between festivalgoers' experience, satisfaction and loyalty are also explored using structural equation modelling techniques.FindingsThe empirical results suggest that four of the above-mentioned five factors of the online music festival experience directly affect festivalgoers' satisfaction and loyalty. The online mode is a rapid adaptation of and preferred alternative to offline music festivals, whilst the creation of the experience, along with satisfaction with and loyalty to the online music festival, are determined by different factors compared to offline modes. Overall festival satisfaction positively enhances the relationship between festivalgoers' experience and loyalty to online music festivals.Practical implicationsThis study offers a range of practical and managerial implications for organisers of online music festival, similar activities such as live-streaming concerts and stage performances and hybrid events.Originality/valueThis study explores a phenomenon that has evolved quickly since COVID-19 and will, potentially, have an ongoing and enduring impact on the music festival sector. It differentiates the understanding of festivalgoers' experience in online and offline modes, which is a new addition to the literature. It also enriches the theoretical understanding of the experience of, satisfaction with and loyalty to online music festivals.

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Section: Analysis and Resultssupporting

confidence: 88%

Section: Discussionsupporting

confidence: 90%

Experience, satisfaction and loyalty in the context of online music festivals in China

Wang,

Codina,

Sun

et al. 2024

IJEFM

View full text Add to dashboard Cite

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Multidimensional Analysis of Predictors of Behavioral Intentions in Music Festivals Using Environmental Psychology

et al. 2023

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Although scholars agree that the festival experience is multidimensional, there is still no consensus in terms of the dimensions of quality and perceived value, being the analysis of the utilitarian and socio-psychological perspectives of value in the musical context insufficient. This study uses a multidimensional analysis to investigate the predictors of attendees’ behavioral intentions at an International Festival which is held annually since the year 2008. To this end, the paper begins with festival quality, using perceived value and satisfaction as intermediate constructs, which are antecedents of behavioral intentions. The results show a positive impact of festival quality on the perceived value and a direct relationship between satisfaction and loyalty. The relationship between value and satisfaction was significant for only two of the dimensions (functional and emotional value). This knowledge is necessary to implement effective strategies to improve festival experiences and satisfy attendees’ musical, artistic, psychological and social needs.

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Live and online music festivals in the COVID-19 era: analysis of motivational differences and value perceptions

Cited by 2 publications

References 0 publications

Experience, satisfaction and loyalty in the context of online music festivals in China

Experience, satisfaction and loyalty in the context of online music festivals in China

Multidimensional Analysis of Predictors of Behavioral Intentions in Music Festivals Using Environmental Psychology

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