Multidimensional Analysis of Predictors of Behavioral Intentions in Music Festivals Using Environmental Psychology

Abstract

Although scholars agree that the festival experience is multidimensional, there is still no consensus in terms of the dimensions of quality and perceived value, being the analysis of the utilitarian and socio-psychological perspectives of value in the musical context insufficient. This study uses a multidimensional analysis to investigate the predictors of attendees’ behavioral intentions at an International Festival which is held annually since the year 2008. To this end, the paper begins with festival quality, using perceived value and satisfaction as intermediate constructs, which are antecedents of behavioral intentions. The results show a positive impact of festival quality on the perceived value and a direct relationship between satisfaction and loyalty. The relationship between value and satisfaction was significant for only two of the dimensions (functional and emotional value). This knowledge is necessary to implement effective strategies to improve festival experiences and satisfy attendees’ musical, artistic, psychological and social needs.

Experience, satisfaction and loyalty in the context of online music festivals in China

“…(2020) asserted that attending a music festival transcends mere participation; it encompasses the entire spectrum from travel initiation to the engagement with various activities. Moreover, Elisa Alen-Gonzales et al . (2023) have ingeniously advanced the discourse by introducing a comprehensive model, which employs multidimensional analysis, and delves into the intricate interplay of behavioural intentions, environmental psychology, and the unique context of music festivals.…”

Análisis de dimensiones y elementos de la fidelidad del cliente en un evento musical sergipano

“…Frente a isto, o Quadro 2 apresenta a síntese da revisão sistemática integrativa realizada na literatura e expõe os principais elementos que podem afetar fidelidade nos eventos e suas respectivas dimensões. Li & He, 2022Ho et al, 2022Kazar, 2020Comeau et al, 2021Alén-González et al, 2023 Experiência Baseia-se na criação de experiências memoráveis para clientes .…”

“…Adentrando no contexto da qualidade, a fidelidade está intrinsecamente ligada à percepção da qualidade do evento pelos clientes, sendo este um dos principais elementos para o alcance da sua satisfação (Kazar, 2020;Alén-González et al, 2023). Neste sentido, Ho et al (2022) estudam a fidelidade com base nas dimensões da qualidade, atribuindo como elementos dela as atrações do evento, atendimento da equipe e organização das instalações onde ele ocorrerá.…”