Factors Influencing the Intent and Usage Behavior of Restaurant Delivery Apps

Abstract

Purpose -The purpose this paper is to analyze the factors that influence the usage behavior of delivery applications.Design/methodology/approach -A survey method was used and a questionnaire was applied. The simple size comprised 344 respondents. The Structural Equation Modeling (SEM) with estimation by Partial Least Squares (PLS) was used to analyze thirteen hypotheses proposed in the survey model. Findings -The results support ten hypotheses and indicate that the Habit (β = 0.580; p-value <0.001) is the factor greatest influence on the Intention to use applications for food delivery.Originality/value -How far we researched, this is the first study of its kind to be conducted in Brazil and also the first in the world to propose the expansion of the model with the Susceptibility to Offer, Inovativeness and Convenience constructs for the study of the adoption of restaurant delivery applications.

Factors affecting consumer acceptance and use of mobile delivery applications in South Africa

“…This is confirmed by Park (2020) who believes that habit has no impact on customer satisfaction and intention to use online mobile services as this occurs unconsciously. On the contrary, Christino et al (2021) claim that habit is the most significant influencer in the behavioural intention to accept and use mobile delivery applications.…”

“…If a consumer's perception of the benefits and advantages of an online service outweighs the cost, then the intention to buy and use the service is heightened (Park 2020). For example, Christino et al (2021) explain that users are likely to accept and use restaurant delivery applications with reasonable prices and promotions. Prabowo and Nugroho (2019) support this finding, reporting that even though users of mobile delivery applications considered costs higher than brick-and-mortar purchases, they no longer feel the price and saving orientation.…”

“…According to Malik et al (2017), habit, the way individuals tend to perform behaviour automatically because of past learning, is one influencer of the continuous use of technology systems. Christino et al (2021) recognise habit as the most significant influencer in the behavioural intention to accept and use mobile delivery applications. Users of a new system are more likely to compare the actual outcomes to expected outcomes, and if they are satisfied with the experience, then predictions for future use can be made (Alalwan 2020).…”

“…Despite a worldwide increase in application delivery services, many businesses, according to Christino et al (2021), have not yet adopted this technology, particularly businesses in developing countries. In addition, there is still a dearth of research on user acceptance and mobile delivery applications, especially in the retail sector (Alalwan, Dwivedi & Rana 2017).…”

Food delivery, ghost kitchens and virtual restaurants: temporary or long-lasting game changers?

“…, 2019; Koksalmis and Aydin, 2021; Zhao and Bacao, 2020). Then UTAUT2 was supplemented with other subjective variables such as the hedonic value (HV), habit and innovativeness (Christino et al. , 2020; Lee et al.…”