The relationship between corporate social responsibility and competitiveness: proposition of a theoretical model moderated by participation in global value chains

Abstract

Purpose-This paper aims to propose a model that relates Corporate Social Responsibility (CSR), competitiveness, and Emerging Market Enterprises (EMNEs) in Global Value Chains (GVCs) Design/methodology/approach-Extensive literature review and analysis of issues concerning the competitiveness of EMNEs and its relationship with CSR practices, considering their participation in global trade. Findings-The refinement and integration of concepts from the literature review led us to verify that the participation of EMNEs in GVCs moderates the relationship between CSR and competitiveness. In response, we propose a theoretical model resulting in the proposition of six research hypotheses concerning three dimensions of CSR. Originality/value-The proposed model allows for a better understanding of the participation of EMNEs in global trade, considering environmental, social, and strategic dimensions of CSR. It also contributes to the GVC literature by considering global trade from the perspective of EMNEs and adding CSR dimensions in the analysis.

Enhancing supply chain resilience with supply chain governance and finance: the enabling role of digital technology adoption

“…, 2010). Supply chain collaboration is a complex interactive process between a supply chain's upstream and downstream firms (De Melo et al. , 2019).…”

“…In order to facilitate the smooth flow of borrowed funds, companies in the supply chain must achieve resource complementarity. Trust is the motivation for the formation of ongoing relationships between organizations, and RG is a partnership based on trust (De Melo et al. , 2019).…”

“…Supply chains are loosely structured, and proper governance mechanisms can strengthen the linkages between the upstream and downstream firms of the supply chain (Tangpong et al, 2010). Supply chain collaboration is a complex interactive process between a supply chain's upstream and downstream firms (De Melo et al, 2019). Such collaboration often results in mutually beneficial cooperation and a strengthening of the supply chain's ties, both upstream and downstream.…”

“…In order to facilitate the smooth flow of borrowed funds, companies in the supply chain must achieve resource complementarity. Trust is the motivation for the formation of ongoing relationships between organizations, and RG is a partnership based on trust (De Melo et al, 2019). In addition, RG can help firms accumulate resources through relational dedicated assets, achieve resource complementarity and form SCF capabilities that are based on bundled resources.…”

Corporate social responsibility and competitiveness: a study of Brazilian multinationals

“…We can observe in Multinational Companies (MNCs) of emerging countries due to the rising influence of these companies in the global economy. Multinational Companies (MNCs) from emerging countries have expanded their activities globally and could be considered as drivers of change (Kolk, 2016;Melo et al, 2019;Pananond, 2015) and responsible for the expansion of good environmental and social practices (Tong et al, 2018).…”