Corporate social responsibility and competitiveness: a study of Brazilian multinationals

Abstract

Paper aims: This study aims to analyze the relationship between the corporate social responsibility (CSR) strategy and competitiveness, considering the moderating effect of the governance mode on CSR actions.Originality: This study sheds some light on a tendency towards the proactivity in terms of CSR of Brazilian Multinationals. They also present collaborative governance mode more frequently to conduct CSR actions. Research method:In order to reach the research objective, a survey research was carried out in 144 Brazilian Multinationals and SmartPLS was used to conduct partial least square-structural equation modeling analysis. Main findings:The results indicated that there is a positive relationship between CSR and competitiveness. Regarding the CSR governance mode, the adoption of different governance modes depending on the characteristics of the CSR action developed.Implications for theory and practice: This paper contributes to the literature, since Latin America, especially Brazil, still lacks research that analyzes their CSR practices and establishes relationships with other organizational objectives, such as competitiveness.

The relationship between social responsibility fulfilment and industry competitiveness: Empirical evidence from construction industry in China

“…Although the academic community has studied the relationship between social responsibility fulfilment and competitiveness extensively, existing research has focused mostly on the linear relationship between the two [69][70][71] on the enterprise level [72] with relatively little research on the relationship between the two from the industry perspective. Therefore, by constructing a model mediated by OM, this study explores whether and how the fulfilment of social responsibility in the construction industry improves competitiveness.…”