Social Boycott

Cruz, Breno de Paula Andrade

doi:10.7819/rbgn.v0i0.2868

Cited by 13 publications

(15 citation statements)

References 34 publications

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“…Nevertheless, consumer awareness has placed tremendous stresses on tourism businesses to change and be responsible [74]. Since consumers' attitudes are generally tied to their consumption behaviors based on business responsible practices [75], it becomes paramount to be involved and engaged in CSR practices. Based on this literature review, this study explores CSR among TTOs within the context of Nepal.…”

Section: Csr's Importance Participation and Engagement Intentionsmentioning

confidence: 99%

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

2019

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Travel and tour operators (TTOs) have become increasingly and positively engaged in Corporate Social Responsibility (CSR) due to increased consumer awareness and responsible business practices. However, CSR engagement has not fully permeated the travel and tourism industry in Nepal as it is still considered ambiguous. There is a need to identify baseline knowledge, and to institute programs and policies for CSR engagement. This study formulated a conceptual model to empirically test the relationship between perceptions of CSR (comparative, benefits and favorability) and its association with the importance, participation and future engagement intentions among TTOs in Nepal. Data were collected via a questionnaire among TTO (n = 138) that were registered with the National Association of Tour and Travel Agents. Based on the results, CSR was deemed to be important due to customers’ favorability toward organizations that implemented related activities. This relationship influenced CSR participation and subsequently led to future intentions to engage. Overall, it was apparent that the TTOs which were essentially small and medium enterprises were focused on CSR implementation largely due to customers’ pressure and/or demand. This study provides knowledge to devise appropriate strategies to drive CSR implementation in the tourism industry via TTO in Nepal.

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Section: Csr's Importance Participation and Engagement Intentionsmentioning

confidence: 99%

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

2019

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“…CSR has been studied from many different perspectives and in contexts such as the relationship between CSR and employees' perceptions (e.g. Azim, 2016;de Freitas Brandão et al, 2017), the positive influence of ownership concentration on CSR (Crisóstomo & Freire, 2015) and the relationship between consumers' CSR perception and social boycott (Cruz, 2017). This study focuses on the dimension of consumers' perceptions regarding the hypermarket's CSR initiatives (i.e.…”

Section: Csr and Crmmentioning

confidence: 99%

Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour

Hong

Yusof

et al. 2019

RBGN

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Purpose-This study intends to discover factors affecting consumers' intention to participate in cause-related marketing (CRM) and how CRM influences their intention to visit hypermarkets in Malaysia. Design/methodology/approach-Through a self-administered questionnaire and using a mall-intercept technique, a total of 460 samples were collected from consumers in Malaysia. Structural equation modelling was then used to analyse the data. Findings-The results show that three variables (perceived CSR image, consumer-company identification and perceived company-cause fit) out of four significantly predicted consumers' attitude towards CRM. Also, two components (attitude and perceived behavioural control) out of three in the theory of planned behaviour were found to be significantly related to CRM participation intention. Lastly, CRM participation intention was found to influence hypermarket visit intention. Originality/value-The proposed theory of planned behaviour (TPB) was found to be applicable in predicting CRM participation intention and hypermarket visit intention. The findings showed that consumers are more likely to increase their intention to visit a hypermarket that adopts a CRM campaign, which led us to highlight the main implications for hypermarket management and new study areas in this field.

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“…In recent times a new form of boycott has appeared, the political boycott (Cruz, 2017). It is one of the least studied types of boycott to date.…”

Section: Introductionmentioning

confidence: 99%

Explaining the boycott behavior: A conceptual model proposal and validation

Palacios‐Florencio

Revilla‐Camacho

Garzón

et al. 2021

J of Consumer Behaviour

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This study proposes a conceptual model with the capacity to substantially explain the boycott behavior. As a first step for the validation of the proposed model, an empirical study has been carried out, focusing on the boycott promoted towards the territory of Catalonia (Spain). Following the postulates of the theory of reasoned action, the effect that the intention to participate in the boycott will have on effective behavior is considered, but social influence, the importance given to brands and the perceived legitimacy of a boycott are also included. Concepts as the attitude towards boycotts as a measure of pressure to change actions and decisions, the perceived usefulness of the boycott and animosity towards the boycott object are included in the model as antecedents to the intention to participate in the boycott. Finally, it is postulated that the legitimacy given to boycott behavior and the ethical ideology based on idealism are explanatory factors for the attitude towards boycott behavior. The relevance of the study is established by the need to respond to boycotts in an appropriate way. This paper can be useful, by pointing out the main factors that cause an individual to take an active part in a boycott.

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Social Boycott

Abstract: Purpose -Based on Corporate Social Responsibility (CSR) aspects, Social Boycott is presented in this paper as an amplification of the Labor Boycott concept.

Cited by 13 publications

References 34 publications

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

Corporate Social Responsibility Among Travel and Tour Operators in Nepal

Increasing Consumers’ Hypermarket Visit Intention through Cause-Related Marketing: A Perspective from the Theory of Planned Behaviour

Explaining the boycott behavior: A conceptual model proposal and validation

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