Effectiveness of business strategies in Brazilian textile industry

Entrepreneurial orientation and generic competitive strategies for emerging SMEs: Financial and nonfinancial performance perspective

“…Prieto and Revilla (2006) concluded that customer satisfaction (e.g., nonfinancial performance) can be achieved through offering unique products similar to their choice and especially on lower price than competitors. Consistent to empirical study, Batista, de Oliveira Lisboa, Augusto, and de Almeida (2016) scrutinized that DS and CLS have significantly positively related to nonfinancial performance of firms. Hence, this study concludes that GCS plays significant role in financial performance and nonfinancial performance of Pakistani enterprises.…”

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“…As regards the effect of technological capabilities, Ortega (2010) shows that these capacities constitute favorable determinants of differentiation. However, Batista et al (2016) do not prove this impact. Desarboo et al (2005) also show that firms with information technology capabilities correspond to "prospector" firms that are able to differentiate their offer and innovate.…”

“…This author confirms, in an empirical study conducted in Argentina, Peru and the United States, the positive effect of managerial capacities on cost dominating strategies. For their part, Batista et al (2016) find, in an empirical study conducted on firms in the textile sector in Brazil, that managerial capacities have a positive and significant impact on cost strategies.…”

“…The SWOT model is a first illustration of the combination of these two external and internal factors. However, the models and approaches that followed oscillate between these two factors together without bringing them together (Porter, 1980;Ortega et al, 2009;Acquaah et al, 2008;Parnell, 2011;Batista et al, 2016). Few works have assembled it in an integrative and combined analysis to explain competitive strategic choices.…”

Estado actual de la investigación sobre Segmentación de clientes y Flexibilidad de la cadena de suministro. El desafío futuro de la Microsegmentación

“…El autor examina la mejora en la eficacia de la CS mediante la integración de procesos entre clientes y empresa.Hultman(2010)Analiza el concepto de alineación dinámica de la cadena de suministro (alineación, por ejemplo, entre procesos de Marketing y procesos de prode referencia sobre las habilidades para alcanzar flexibilidad en la cadena de suministro, incidiendo en los aprovisionamientos (logística). Relaciona el patrón de compra y venta con la flexibilidad de la cadena y el intercambio de información.Capacidades de MarketingBatista et al (2016) Destacan las capacidades de Marketing como factores que aumentan la eficacia de las estrategias del negocio.…”