Comparações entre preferência e posse de carro: predições dos valores humanos, atributos do produto e variáveis sociodemográficas

The ontology of the Brazilian truck industry: a product perspective

“…This phenomenon is known as market segmentation (Barroso and Giarratana, 2013;Boverland, 2005;Greve, 2008;Porac and Thomas, 2011). In a literature analysis the market segmentation is the result of both, the perception by the firms of gaps in the market, whereas the necessities of some group of clients are not satisfactorily meet (Greve, 2008;Porto and Torres, 2012), and the continuous seeking to attain competitive advantage, or strength its competitive situation in face of competitors (Barroso and Giarratana 2013;Desarbo and Grewal, 2006). Thus, the continuous market segmentation is a result of the congruence of competitive forces in one hand and the opportunities available in the market in other hand.…”

“…a cloth, an automobile, and so forth). However, despite all product within a class perform the same basic function, the segmentation process involve to offer products that permit to perform specific tasks, that is, they provide specific functionalities within the general class (Barroso and Giarratana 2013; Lounsbury and Leblebici, 2004;Porto Torres, 2012). For instance, at the footwear industry the footwear serves to different clients (men, woman, children) in varied situations (work, special occasions, sports, casual use, and so forth).…”