Application de la Veille Anticipative Strategique pour le suivi de L’environment et la Production de Connaissances Actionables

Abstract

This article describes a demonstration of the L.E.SCAnning ® methodology in a study case conducted in brazilian company, having with subject base the assessment of the shares available in the market aiming to interpret future scenarios and to produce actionable results. The method is based in qualitative research exploratory, using informations collected. The informations were organized by actor and subject, and, then, prepared by affinity, using the Puzzle Method. This work, taking in environment related to factors and important agents to evolution value of shares, shows that, applying the method and its concepts about weak signals in shares market is possible develop anticipative ideas.