“…In the last decade, studies have emerged that have seen the growing number of festivals and festivities as a factor in sustainable development in rural contexts. One may mention: Gertz (2007 and 2010), Ali-Knight et al (2009), Costa (2012), Gibson and Connell (2012), Jepson and Clark (2015), Moreno Fernández (2015), Brás (2016). The studies are guided by three major discourses of knowledge production: (1) the discourse of anthropology and sociology, referring to social roles and meanings, of festivities impact on the life of communities; (2) the economic discourse, dominated by the value of the influence on tourism, which gave rise to considerable reflection and critical content of the clear marketization of these events; and, (3) the business discourse, focused on the management of events (human resources, risks, logistics, and marketing), which ignores the socio-cultural reasons for the emergence of new festivities (Gertz 2010).…”