The stockouts study: an examination of the extent and the causes in the São Paulo supermarket sector

Vasconcellos, Luís Henrique Rigato; Sampaio, Mauro

doi:10.1590/s1807-76922009000300007

Cited by 18 publications

(14 citation statements)

References 11 publications

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“…As such, one of the fundamental criteria for choosing the place of purchase is the product price (Oliveira, Freitas, Muniz, & Prazeres, 2005). Vasconcellos and Sampaio (2009) study results point to a high stockout level in the supermarket sector.…”

Section: Description Of the Market And The Research Sitementioning

confidence: 74%

Hockey Stick Phenomenon: Supply Chain Management Challenge in Brazil

Sanches

Lima

2014

BAR, Braz. Adm. Rev.

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The objective of this study is to investigate a phenomenon that occurs in Brazil, specifically the spike in demand at the end of the sales period, known as the hockey stick phenomenon. This analysis will encompass the causes as well as the impacts of this phenomenon, in a way that allows alternative policies to be evaluated. Data was collected from a Brazilian branch of a large multinational in the non-durable consumer goods industry and in semi-structured interviews conducted face-to-face with executives of 26 clients. The data was used to generate a continuous simulation model based on the methods of systems dynamics. The findings showed that the phenomenon negatively impacted the manufacturer's financial performance in the long term and indicated required changes necessary to remediate the phenomenon. This is an empirical study on the hockey stick phenomenon, a problem that affects diverse companies in Brazil. The study showed that companies should not assume the hockey stick phenomenon to be an exogenous problem; it showed that there are policies able to improve financial performance; and it provided ideas regarding ways to carry out the change process.

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Section: Description Of the Market And The Research Sitementioning

confidence: 74%

Hockey Stick Phenomenon: Supply Chain Management Challenge in Brazil

Sanches

Lima

2014

BAR, Braz. Adm. Rev.

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“…Gradually, stock-outs are known as a retail problem by both researchers and practitioners. Vasconcellos & Sampaio [12], claim that for as many as 44% of customers who experience stock-out will go to competitors rather than buy a substitute item at the stores where they typically shop [10]. The general business-related problem is the costly effects of inventory stock-outs on retailers within the lean retailing industry.…”

Section: Statement Of the Problemmentioning

confidence: 99%

“…The entire cost of dissatisfied customers shift permanently to competitors is considered in terms of lifetime customer income [12]. The particular business problem is related to changes in customers' purchasing behaviors and reduction in loyalty to their preferred brand or retailer after experiencing stock-out.…”

Section: Statement Of the Problemmentioning

confidence: 99%

Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior

Ali¹

2019

IJTET

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The objective of this exploratory study was to examine stock-outs as an event and document their effects on changes in customer attitudes. A study containing both open-ended and close-ended elements was validated through a pilot study and used to collect data from 100 randomly selected participants spending at Shewa Shopping Center in Addis Ababa. The finding indicated that repeated stock-out experiences reduced customers' loyalty to brand and retailer and caused customers to leave both retailers and brand. Participants indicated that stock-out effects can be shielded through improved inventory management and better customer service. Explicit recommendations involved apology, price discounts and free delivery. The finding of this study will enable retailers to gain deeper considerate of how stock-out affects customers shopping experiences and loyalty, and offer alleviation measures to improve both. In addition, the finding will provide a positive change to both customers and retailers, where shoppers will enjoy pleasant shopping experiences and retailers can maintain their competitive advantage via loyalty of their customer.

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“…In Brazil, the results of the study conducted in 2004 by ECR Association Brazil in partnership with the Brazilian Association of Supermarkets (Abras) and ACNielsen, revealed an average outof-stock rate of 8% (ECR Brasil, 2005). Later measurements have shown that this value hasn't changed a lot, whereby Vasconcellos and Sampaio (2009) reported that it was 8.3%, while Catuogno (2013) stated that the average OOS rate in Brazil amounted to 7.8%.…”

Section: Defining Out-of-stock Situationsmentioning

confidence: 99%

The impact of store satisfaction on consumer responses in out-of-stock situations

Grubor

Milićević

Đokić

2017

RBGN

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Purpose -The purpose of this paper is to test a conceptual model by means of which we try to establish the influence of store satisfaction and other variables (gender, mobility and availability of alternative stores) on consumers' responses to out-of-stock (OOS) situations.Design/methodology/approach -The authors used a standardized questionnaire to gather data on consumer responses to OOS and then analyzed determinants including store satisfaction (for which reliability, validity and unidimensionality were tested). The survey was conducted in the four largest cities in Serbia. All respondents were interviewed randomly, through telephone calls, whereby 392 responses were gathered. The established hypotheses were tested by means of a multinomial logit model with the use of marginal effects.Findings -The results show that store satisfaction significantly affects three out-of-stock responses (store switching, postponement and product switching), whereas, positively in the case of product switching and postponement and negatively in the case of store switching. The results also show that store satisfied consumers, regardless of other factors, are not likely to switch stores in out-of-stock situations.Originality/value -As well as managerial implications, this paper included store satisfaction as an antecedent of consumer OOS responses for the first time. In addition, the impact of this variable on OOS responses was analyzed at both levels of the availability of alternative stores, gender and mobility.

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The stockouts study: an examination of the extent and the causes in the São Paulo supermarket sector

Cited by 18 publications

References 11 publications

Hockey Stick Phenomenon: Supply Chain Management Challenge in Brazil

Hockey Stick Phenomenon: Supply Chain Management Challenge in Brazil

Assessment of the Effect of out-of-Stock on Customers Purchasing Behavior

The impact of store satisfaction on consumer responses in out-of-stock situations

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