Is the need to evaluate a real consumers' need?

Abstract

Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses. Individuals constantly need to evaluate things, people, products and so forth. The main goal of this paper is to analyze the Need to Evaluate [NES] scale in Brazil. Specifically, the paper assesses its psychometric proprieties. From the evidence reported in the study, the validity of the NES scale is poor and its dimensionality questionable. The alpha value was above .70 in only one of the three dimensions. Furthermore, the outcomes did not suggest that the NES is a unidimensional scale, as originally constructed. Moreover, a formative (vs. reflexive) scale model presented the best adjustments from the concurrent models.

Marketing Strategy Bagi Sociopreneurship: Extended Brand Melalui Penggunaan E-commerce Dalam Meningkatkan Brand Preference

“…[28] dalam [29] menjelaskan bahwa "Evaluation is defined as the assessment of the positive and/or negative qualities of an object, which is assumed to be among the most pervasive and dominant human responses." Artinya evaluasi didefinisikan sebagai penaksiran terhadap kualitas positif dan/atau negatif dari sebuah objek, yang mana diasumsikan menjadi salah satu respon manusia yang paling luas dan dominan.…”

“…Artinya evaluasi didefinisikan sebagai penaksiran terhadap kualitas positif dan/atau negatif dari sebuah objek, yang mana diasumsikan menjadi salah satu respon manusia yang paling luas dan dominan. [29] juga menambahkan bahwa "Individual constantly need to evaluate things, people, product and so forth." Yang artinya seorang individu secara konstan perlu untuk mengevaluasi barang-barang, orang, produk dan lain-lain.…”