Title: Consuming physics in elementary school: the society of the spectacle and the new curriculum proposals. This thesis describes an analysis of the educational content of physics and the implementation of two educational proposals from the perspective of the concept of Society of the Spectacle by Guy Debord. The proposals being studied are present in public high schools of basic education from São Paulo state, and are: i. São Paulo Faz Escola-New curriculum of the state government of Sao Paulo and; ii. National Textbook for Secondary Education-PNLEM 2007. Both proposals were implemented during the 2008-2009 biennium at schools investigated, particularly with regard to the discipline of physics. The concept of spectacle was used to oppose the authoritarian, liberal or liberating models of teaching, since it presents as a good tool to study the construction and implementation of the proposed curriculum, where authoritarianism is implicit through advertising and propaganda. The school, government and other institutions participating in the implementation of the new proposals, such as publishers, have spectacular character in several processes, actions and discourses that surround them, which allows this interpretation. When analyzing the physical content of these proposals and their implementation, understanding the physics as culture and therefore part of the current social structure, we find the denial of dialogue-critical and consciously, like Paulo Freire says-and a constant conceptual authoritarianism. However, their official release and broadcast media is filled with claims from the presence of dialogue and collaborative actions, which demonstrates the presence of the spectacle. Processes that are self affirm dialogical, but who daily prove authoritarian. It is the logic of the Society of the Spectacle, which seems to have a possible solution from the political and pedagogical enhancement of conscious dialogue between man-world, man-man and man-world-man, who has special dedication for the work of educator Paulo Freire.