“…The low demand for dental services offered by ambulatories, or union dental office/clinic, or enterprise dental office/clinic, or first aid post, or emergency, or hospital, which keeps a constant at least since 1998, according to PNADs data BERTOLDI, 2002;IBGE, 2000IBGE, , 2010, remains neglected despite favorable prospects to the expansion on the provision of private or associated dental services which were pointed out by previous studies (JUNQUEIRA;RAMOS;RODE, 2005;PIETROBON et al, 2008;SERRA;HENRIQUES, 2000;SILVEIRA;OLIVEIRA, 2002). In this context, the results of this present study have two practical implications: first, they show the variety of services that a union dental clinic can provide, and, indirectly, reinforce the need of popularizing these dental service providers that remain neglected and rarely used; second, they present utilities of a managerial tool that may help to achieve business models of dental clinics.…”