Apresentação: repensando objetos, arte e cultura material

Silva, Sergio Baptista da

doi:10.1590/s0104-71832011000200001

Cited by 1 publication

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“…In Brazil, the debate first inspired an interdisciplinary discussion between anthropology and communication studies, mainly in relation to advertisement and social representations (Rocha, 1985;1995). More recently, relatable anthropological studies tend to divide between studies of traditional and folk material culture and rituals (Golnc¸alves et al, 2013;Silva, 2011) and the political outcomes of consumption practices in urban areas (Mizrahi, 2007;Pinheiro Machado and Scalco, 2014;Rocha and Silva, 2009;Yaccoub, 2015). For example, Rosana Pinheiro Machado and Lucy Scalco (2014) discuss the way that shopping malls have become an important arena for marginalized communities to negotiate their rights over the different spaces within the city.…”

Section: Anthropology and The Study Of Consumptionmentioning

confidence: 99%

Do you know who you are selling to? An ethnographic approach to upper-class shopping experiences in Rio de Janeiro

Balthazar

Rocha

2019

Journal of Consumer Culture

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An ethnographic approach to consumption practices of upper-class young-adult women in Rio de Janeiro, Brazil, shows how shopping and selling experiences are seen as opportunities for owners, staff, and customers to build social relations. As a consequence, the belt of trust that is built through such transactions creates a network of stores, women, brands, and goods attached by strong reciprocity ties. This also produces a distinction between shops that are ''cozy,'' and the ones that are bureaucratic and ''open to everyone.'' Among such practices, informants reproduce the particular Brazilian rite of asking ''Do you know who you are talking to?'' to reinforce local social hierarchies and distinctions, a rite that was previously analyzed by the anthropologist Roberto DaMatta. While consumption practices are often seen as some sort of North Americanization of the world, we argue for the importance of ethnographic accounts that map local forms of appropriation and particular power dynamics.

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Section: Anthropology and The Study Of Consumptionmentioning

confidence: 99%