2012
DOI: 10.1590/s0104-11692012000600002
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Validation of persuasive messages for the promotion of physical activity among people with coronary heart disease

Abstract: Objective: to validate the content of persuasive messages for promoting walking among patients with coronary heart disease (CHD). The messages were constructed to strengthen or change patients' attitudes to walking. Method: the selection of persuasive arguments was based on behavioral beliefs (determinants of attitude) related to walking. The messages were constructed based in the Elaboration Likelihood Model and were submitted to content validation. Results: the data was analyzed with the content validity ind… Show more

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Cited by 5 publications
(6 citation statements)
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“…Research in message design can further inform the selection of appeals or message formats that are most likely to influence those targeted beliefs [ 25 ]. A good example about how to construct messages is provided by Mendez and his colleagues [ 26 ], who designed and validated persuasive message appeals targeting attitudes to promote physical activity among people with coronary heart disease in Brazil. Such studies, including ours, contribute greatly to the design of more effective interventions that bridge the research-to-practice gap largely found in the public health arena [ 27 ], especially in guiding the development of patient-centered interventions.…”
Section: Discussionmentioning
confidence: 99%
“…Research in message design can further inform the selection of appeals or message formats that are most likely to influence those targeted beliefs [ 25 ]. A good example about how to construct messages is provided by Mendez and his colleagues [ 26 ], who designed and validated persuasive message appeals targeting attitudes to promote physical activity among people with coronary heart disease in Brazil. Such studies, including ours, contribute greatly to the design of more effective interventions that bridge the research-to-practice gap largely found in the public health arena [ 27 ], especially in guiding the development of patient-centered interventions.…”
Section: Discussionmentioning
confidence: 99%
“…10 min per day) [51]. Overall, existing evidence from formative research and existing reviews supports the use of gain-framed messages when targeting various outcomes for adults [10,17,[52][53][54]. Some experimental evidence from studies comparing gain-and loss-framed message content in trial designs have found no significant difference in effectiveness on proximal or distal outcomes in young adults [55][56][57][58], adults over 55 years [56], inactive colorectal cancer survivors [59], or in community dwelling individuals with multiple sclerosis [60].…”
Section: Message Contentmentioning
confidence: 98%
“…(5) Another point was the use of a language that motivated empowerment and freedom of choice and was not authoritarian. Preserving autonomy is crucial in the process of health education and evidence showed that recommendations for a healthy lifestyle are more effective when they stimulate decision-making using arguments that preserve the freedom of the clients.…”
Section: Sexualitymentioning
confidence: 99%
“…(4) Evidence points to the positive use of Short Message Service (SMS) to send text messages to boost health habits among clients with chronic conditions. (5)(6)(7)(8) With the expanded use of the Internet, smartphone apps such as WhatsApp Messenger have potentialized instant communication between client and professional regarding health communication, with a variety of resources of interaction, (9) increasing the possibilities of the use of text messages in health care.…”
Section: Introductionmentioning
confidence: 99%