In the Cu x -Zn (1-x) O/SiO 2 sorbents for ultradeep adsorptive removal of H 2 S from gaseous fuel reformates for fuel cells at room temperature, Cu promoter sites significantly increase sulfur uptake capacity of the sorbents. We report characterization of the family of Cu x -Zn (1-x) O/SiO 2 sorbents for reactive adsorption of H 2 S using X-ray diffraction (XRD), Brunauer-Emmett-Teller (BET) surface area analysis, electron spin resonance (ESR), ultraviolet-visible (UV-vis) diffuse reflectance spectroscopy (DRS) and calculations by the density functional theory (DFT). Both the supported ZnO phase and Cu promoter sites in the Cu x -Zn (1-x) O/SiO 2 sorbents are nano-dispersed, as shown by XRD. The Cu x -Zn (1-x) O/SiO 2 sorbents contain Cu promoter as the Cu 2+ site of octahedral geometry, as found by the complementary ESR and UV-vis DRS. Mechanism of the promoter effect of the Cu 2+ site in the Cu x -Zn (1-x) O/SiO 2 sorbents in reaction with H 2 S is proposed based on DFT calculations.