AGRADECIMENTOSSou grata a Deus por todo o amor que tem por mim e por me dar tanto a agradecer neste momento.Agradeço a toda minha família pelo apoio e carinho. Em especial, aos meus pais Sebastião e Clarice pelo amor incondicional, pelos esforços e pela dedicação sem limites. Ao meu irmão Nelson e à minha prima-irmã, Karla, pelos conselhos e pelo companheirismo. The pursuit of sustainable development includes strategies such as increasing the use of renewable forms of energy that have less impact on the environment, that bring social benefits such as employment generation, scientific development, for example and bring economic benefits, such as cheaper access to energy and less dependence on oil, among others. In Brazil the main source of electricity generation is hydro needs to be supplemented in order to ensure a steady supply. A form of energy that has great potential generation in Brazil is the wind, which makes up only a small part of the Brazilian energy matrix, but it is gaining prominence in the auction because of their competitiveness. However, for the sector to consolidate in the country, there are still many challenges. This study aimed to understand the industry and these challenges. In addition to collaborating for the sector and help it to improve information and raise public awareness about renewable energy, the work can be of great value to the enrichment of the related literature, since it fills a gap in academic papers by analyzing the industry widely and using such methodologies. A qualitative research divided in two steps was developed. The first is an analysis of the industry and his environment, in which political-legal, economic, social, environmental and technological aspects, as well as opportunities and threats in the industry were analyzed. In a second step, in order to complement this analysis, an analysis of the system via the Soft System Methodology was held. For the proposed analyzes were collected secondary information, mainly used in the first part of the analysis and primary data collected through a semi-structured interview, which, together with information from the first step, the second step was analyzed. As completion of the work, were placed in the search for useful suggestions competitiveness of the sector. As the use of renewable energy is important to the search for sustainable development and that Brazil has great potential to make practice this strategy through the use of wind enrgy, it was realized that it is necessary to encourage the industry to develop new lines of financing, by investing in innovation and training of human resources, and undertaking public awareness in general and working for reducing the difficulties of implementing projects. This would demonstrate the country's efforts in the search for economic and social development that takes into consideration the environment and its sustainability, what should be done globally.