[No Title Available]

Araujo, Aldayr D.; Rêgo, José Ivonildo do

doi:10.1590/s0103-17592004000100001

Sba Controle & Automação

2004

DOI: 10.1590/s0103-17592004000100001

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[No Title Available]

Aldayr D. Araujo¹,

José Ivonildo do Rêgo²

Abstract: Este número especial da revista Controle & Automação contém os artigos que obtiveram melhor conceituação do corpo de revisores do XIV Congresso Brasileiro de Automática, organizado pela Universidade Federal do Rio Grande do Norte e realizado em Natal, de 2 a 4 de setembro de 2002.No total, 731 artigos foram submetidos ao Congresso,

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Classification and Analysis according to the Luxury - Frugality Consumption of Female Consumers

Hong¹

2013

Korean Journal of Human Ecology

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The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, χ2, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the overall luxury-frugality consumption average mark of female consumers was 2.44. Second, all surveyed female consumers were classified into four types based on the means scores of two dimension luxury-frugality consumption behaviors. A total 26.51% of female consumers belonged to Type 1 (named as luxury consumption group) where females scored high points on two dimension luxury consumption behaviors. Type 2 (named as excessive consumption group) occupied 32.78% and this group scored low on the luxurious consumption but high on the overconsumption. Type 3 (named as prefer prestige group) occupied 28.39% and this group scored low on the overconsumption but high on the luxurious consumption. Type 4 (named as frugal consumption group) had 12.32% of females whose scores of two dimension luxury-frugality consumption behaviors were low.

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Classification and Analysis according to the Luxury - Frugality Consumption of Female Consumers

Hong¹

2013

Korean Journal of Human Ecology

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Cited by 1 publication

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Classification and Analysis according to the Luxury - Frugality Consumption of Female Consumers

Classification and Analysis according to the Luxury - Frugality Consumption of Female Consumers

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