Abstract:The purpose of this research is to explore the levels of luxury-frugality consumption of the female consumers and classify their types on luxury-frugality consumption behaviors. Total of 479 on-line questionnaires were surveyed nationwide for this research in February, 2012. Statistical analysis was achieved by using t-test, one-way ANOVA, Duncan's multiple range test, χ2, and Ward' hierarchical cluster analysis with a total of 479 questionnaires. The research results are summarized as follows: First, the over… Show more
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