Behavior of the vegetable crops section in three types of food retail stores in Campo Grande, Brazil

Abstract

The behavior of the fresh fruits and vegetable produce section was evaluated, under the point of view of the consumer, in three types of food retail stores in Campo Grande, Brazilian southeast: a grocery store ("quitanda"), a supermarket, and an open-air market. A quantitative-descriptive survey was conducted with 120 individuals, responsible for purchasing fresh fruit and vegetable produce for their homes. To accomplish that, twelve variables were investigated and adapted from the parameters used in the SERVQUAL model, in which the attributes of the retail outlet are pointed out, such as store hygiene and cleanliness and manner by which produce is displayed; employee training traits, such as courtesy and helpfulness; and quality, price range, and variety of the produce for sale. The results reveal that shopping for grocery is done weekly; 80% of the shoppers interviewed do their shopping in supermarkets and 94% do theirs in open-air markets. The open-air market had the best results in the attributes for which they were evaluated when compared with the grocery store and the supermarket. The study also points out that the older the shopper the more often he/she does grocery shopping.

The diversity of edible plants traded in Ir. Soekarno Market, a traditional market in Sukoharjo District, Indonesia

“…Interactions within local markets can improve relationships between people and neighborhoods and strengthen the sense of belonging in a community (Agboola et al 2018). These emotional bindings can be found more in local markets than in B I O D I V E R S I T A S 22 (9): 4095-4105, September 2021 4096 modern ones that use self-service approach (Lima-Filho et al 2009). Diversity and availability of goods in traditional markets are high (Ela et al 2016), in the forms of dry food, wet food products, and industrial products.…”

Purchase policies to fresh fruit and vegetables in supermarkets in Campo Grande, Brazil

“…Supermarkets are very important in the distribution of these products because they represent the preferred locations for purchasing for 76% of customers (Saabor & Rojo, 2002). According to Lima-Filho et al (2009), supermarkets offer fruit and vegetable consumers better performance compared to other types of store in attributes such as variety, packaged good quality, easy access and store hygiene and cleanliness. According to Hingley et al (2008), fruit and vegetables offer retailers a wide range of opportunities to increase product variety and consequently can be the main category that differentiates supermarkets in the competitive arena.…”