Sugarcane spirit market share simulation: an application of conjoint analysis

Carneiro, João de Deus Souza; Minim, Valéria Paula Rodrigues; Silva, Carlos Henrique Osório; Regazzi, Adair José; Chaves, José Benício Paes; Minim, Luís Antônio

doi:10.1590/s0101-20612012005000112

Cited by 4 publications

(4 citation statements)

References 12 publications

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“…Similar to the present study, the research by Carneiro et al (2012) about the factors of the packaging and label of cachaça in the consumers behavior verified that the additional information positively influenced the consumers of Viçosa-MG, enriching the contents of the packaging. Oenning et al (2017) found similar results about the presence of additional information and an innovative shape on the processed tomato packaging.…”

Section: Resultssupporting

confidence: 88%

Evaluating the soybean oil packaging characteristics in Brazilian Midwest region

Soares

Silva

Porto

et al. 2022

RSD

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The main goal of this study is to evaluate the influence of soybean oil packaging attributes on consumer preferences in Brazilian Midwest region using Multivariate Data Analysis. Four packaging attributes were evaluated: the presence of additional information on label of packaging, brand (popular and non-popular), type of soybean (genetically modified and non-genetically modified) and shape of the packaging (conventional and innovative). Eight images were evaluated by 400 consumers in Midwest region of Brazil. We used the Conjoint Analysis to analyze and measure the impact of each product attribute in consumer preference. The results show that, in general, the consumers were influenced positively by the presence of additional information, innovative package, popular brand and non-transgenic soybeans. Some groups of individuals could not distinguish or did not care about genetically modified soy. Further studies are recommended to evaluate if consumers have difficulties to interpret the symbols on the packaging label (transgenic or organic, for example), as well as it is necessary to extend this survey to other Brazilian states. The food industry will be able to develop packaging and marketing strategies using consumer profiles. The study is useful for the definition, modification and adaptation of soybean oil products.

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Section: Resultssupporting

confidence: 88%

Evaluating the soybean oil packaging characteristics in Brazilian Midwest region

Soares

Silva

Porto

et al. 2022

RSD

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“…Recently, in a study where they predicted the market share of products through conjoint analysis, Guyon and Petiot () developed a new logit technique that can be used in rank‐based conjoint analysis to increase its predictive validity. In addition, Carneiro et al () conducted a study in which they used conjoint analysis to investigate the features and feature levels of a sugarcane spirit and predict its market share. Baglyas () applied conjoint analysis and estimated the part‐worth of product features of wine, such as region, taste, quality, manufacturing methods and price, and used this information to investigate the relationship between consumer characteristics and product features, which could be useful in the development of new wines.…”

Section: Introductionmentioning

confidence: 99%

Consumer preference for edible insect‐containing cookies determined by conjoint analysis: An exploratory study of Korean consumers

Ryu¹,

Shin

Kim

et al. 2016

Entomological Research

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Consumers are the principal agents of consumption when edible insect cookies are launched into the market; therefore, there is a need for research into consumer perception of this product and the factors that could affect their choice. Therefore, through this study, we aimed to provide such information for the development and launch of edible insect cookies. We investigated the importance of product features of edible insect cookies and the part‐worth of the feature levels while predicting the market share of edible insect cookies that are currently in development. We constructed 16 main and four hold‐out profiles from six product features and 16 levels of features. Following analysis of data collected from 203 of 250 respondents, product features were found to be important in the descending order of “type”, “price”, “size”, “availability of nutrition facts”, “thickness” and “use of edible insects”. When the market share of an edible insect cookie with the optimal combination of product features was analyzed through choice simulation, it had the second‐highest share in the cookie market, thus suggesting a direction for the development of edible insect cookies.

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“…The importance of the illustration was also observed in other studies. Carneiro et al. (2012) also found it as a relevant factor in the purchase decision process of sugar cane rum.…”

Section: Resultsmentioning

confidence: 91%

“…The importance of the illustration was also observed in other studies. Carneiro et al (2012) also found it as a relevant factor in the purchase decision process of sugar cane rum. Caleguer et al (2007) observed that the presence of the fruit and a glass with the beverage in it on the label was considered to be important in the assessment of labels of orange refreshment powder.…”

Section: Purchase Intension Regarding the Labels Developedmentioning

confidence: 91%

Evaluation of the effect of label attributes over the purchase intention of a cashew nut functional beverage using conjoint analysis

Rebouças

Rodrigues

Ferreira

et al. 2020

Food sci. technol. int.

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The package label is an important factor to be evaluated, for constituting the first contact of the product with the consumer, which may exert influence on the purchase intention. Thus, this study identified and evaluated the importance of front label attributes of a new functional beverage made from cashew nut added with mango juice on consumers’ purchase intention; it also evaluated the influence of consumers’ attitudinal issues regarding functional foods on the importance of these attributes to the attitude of buying the beverage. Focus group methodology was used to assess which front label attributes of the product are important in the choosing process. The combination of attributes and their levels was used to develop 18 labels, which were analyzed by consumers in relation to their buying intention. The results were analyzed by conjoint and cluster analysis. The most relevant qualitative information on the purchase intention process of the cashew nut beverage highlighted by the focus groups were the illustration, the nutritional information (0% lactose and 0% cholesterol), and the term “prebiotic” with its functional claim. According to the conjoint analysis, the illustration was the attribute with more influence on the consumers’ purchase intention concerning this product, revealing the consumers’ preference for the image of the cashew nut standing alone on the label. Nutritional information and the term prebiotic and its functional claim had a positive impact, but were considered of low importance. Regarding the attitudinal factors involving functional foods there was no significant difference among the three groups of consumers.

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Sugarcane spirit market share simulation: an application of conjoint analysis

Cited by 4 publications

References 12 publications

Evaluating the soybean oil packaging characteristics in Brazilian Midwest region

Evaluating the soybean oil packaging characteristics in Brazilian Midwest region

Consumer preference for edible insect‐containing cookies determined by conjoint analysis: An exploratory study of Korean consumers

Evaluation of the effect of label attributes over the purchase intention of a cashew nut functional beverage using conjoint analysis

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